"Our goal is to be equal to Apple", Xiaomi wants to conquer the premium segment

In the last three years, Xiaomi has greatly evolved its high-end range. Although, before it was characterized by having a great quality/price ratio, now its smartphones try to compete with Apple and Samsung , incorporating the latest technology.

An example of this are the Xiaomi 11 and Xiaomi 12 , two terminals that exceed 700 euros, but in return offer a much more careful design, a photographic section and, in general, much higher performance than those that we found at the time in terminals. like the Xiaomi Mi 9 or Xiaomi Mi 8.

"Our goal is to be completely equal to Apple", according to the CEO of Xiaomi

And no, it's not a secret anymore. Xiaomi has increased its prices considerably, while improving the performance of its smartphones . Now, if what we are looking for is a quality/price terminal, we must go to a Redmi or POCO.

"Nuestro objetivo es ser iguales a Apple", Xiaomi quiere conquistar el segmento premium. Noticias Xiaomi A
Xiaomi 12 Pro

This is because Xiaomi has been changing its market strategy, focusing on trying to conquer the premium segment . Moreover, a few days ago, Lei Jun, CEO and co-founder of Xiaomi declared his goal of trying to match Apple, at least in the Chinese market.

Our goal is to be equal to Apple in terms of products and experience and become the largest premium brand in China within the next three years.

" A war of life or death ", added the CEO of Xiaomi as we can read through SCMP , referring to his attempt to conquer the premium segment and move Apple to a less dominant position in the market for high-end smartphones.

In short, Xiaomi seems to have a more than clear plan; continue to raise the quality of its smartphones (probably also their prices) in order to conquer the premium segment . Meanwhile, Redmi and POCO will continue to offer us numerous options with the same quality/price ratio as before.

Source | SCMP

The entry "Our goal is to be equal to Apple", Xiaomi wants to conquer the premium segment was first published in xiaomist: Xiaomi news and news website

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