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Xiaomi 12T and 12T Pro Launch Event Streams Live Oct 4

The upcoming Xiaomi phone, Xiaomi 12T and 12T Pro, will debut on Oct 4 in a live launch event at 8 PM GMT +8. You can watch the live stream on Twitter, Facebook, and YouTube at 12:00 PM UTC or 5:30 PM IST. According to the rumors, 12T Pro will feature a 200MP camera. Also, … The post Xiaomi 12T and 12T Pro Launch Event Streams Live Oct 4 appeared first on XiaomiToday .

{Disarmed} Where does the name POCO come from? This is her secret story

Where does the name 'POCO' come from? This is her secret story

As we learned a year ago, POCO has become independent , becoming a sister brand of Redmi focused on young people.

Since then, this more thug and quarrelsome face , with a clear line marked on networks, has not stopped presenting new products: you just need to keep an eye on the imminent POCO X4 Pro 5G and POCO M4 Pro that arrive this Monday or the POCO F4 GT and Redmi K50 Gaming Edition that have been presented in China.

But around its name some doubts arise, what is actually POCO ? Where does its particular name come from? Not insignificant questions that we are going to answer right now.

something powerfully attractive

Love

When the brand started, back in August 2018, with that surprising POCO F1 that we will talk about another time, its name was a bit confusing: what is POCOphone , the POCO phone? POCO is actually an acronym for " Powerfully cool ", which we could translate as "very cool" or, to be more correct, "powerfully cool".

However, during the naming process, its sound in other languages, Spanish among them, was taken into account. The reasons are clear: Spain is a bastion where Xiaomi is comfortable, a place where it has grown by leaps and bounds and where it has consolidated models such as the perennial POCO X3 Pro , one of the most sought-after and sold phones in the offers of each week .

What does Xiaomi mean and how is it pronounced in different languages
In xiaomist
What does Xiaomi mean and how is it pronounced in different languages

It is not in vain that we also speak of a name that gives many puns in our language. Little joke.

Little by little, changes of form (and of motto)

M3

Yes, confusion is common. Sometimes it's hard to understand what belongs to POCO and what doesn't. A priori, the brand is a free spin-off from Xiaomi, but not much —we're done, we promise you—, because ultimately the strategic and market decisions are made by the Xiaomi Group .

This is why many of the products that Redmi launches in China land in other countries under the banner of POCO . In India, for example, the C series is the same as Redmi in Spain. The POCO C3 is, for all intents and purposes, a clone of the Redmi 9C .

The reverse also happens: the Redmi K40 became the beloved POCO F3 in Spain: and we are quite convinced that the new Redmi K50 will follow this trend, becoming the long-awaited POCO F4 in Europe.

Model

To this rebranding , the POCO deputy director, Anuj Sharma, recalled that only the best devices in each price range would receive this nomenclature change , not all.

For years, POCO has presented itself as that brand that offers "everything you need and (a) little more"

As for the slogans associated with the brand, for years POCO has presented itself as that brand that offers "everything you need and (a) little more ".

This motto has been changing. The current leitmotif and the one that will affect during this 2022 is "Everything a... LITTLE". Once again, puns are guaranteed.

{"videoId":"x887gc6","autoplay":true,"title":"POCO Brand Refresh"}

In India, the strategy is a bit more aggressive , with slogans like "be a LITTLE evil", with its new Made Of Mad logo.

Taking the devil emoji as a model, POCO India has made this devil the official mascot . One where the halo is represented at the top that appeals to kindness, good intention and vital quality, while the typical horns have been replaced by a kind of antennas, which connect him with "the mischievous side of madness".

How four "ignorants" managed to change the mobile industry: this is the Xiaomi book that reveals its secrets
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How four "ignorants" managed to change the mobile industry: this is the Xiaomi book that reveals its secrets

A philosophy that also connects with the matte yellow color, literally the "POCO yellow" inherited from that fine balance between calm and violence that Bruce Lee projected with the iconic yellow jumpsuit from 'Game of Death'. So iconic that Quentin Tarantino emulated it in his 'Kill Bill' saga. A symbol for an entire generation, of course. Of course, it does not make any reference to a certain racist metaphor , as has been said. Be water, my friend.

Mad

Oh, and how do you pronounce it? Well, here there is little debate -this has been unintentionally-: as it happened around how "xiaomi" is pronounced . "POCO" is pronounced identically in all languages.

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The news Where does the name 'POCO' come from? This is his secret story was originally published in xiaomist by Isra Fdez .

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