Singles Day 2021: Everything you need to know about the bargain event

Singles Day 2021: Everything you need to know about the bargain event

11/11 the largest shopping event in the world takes place, Singles Day. If you have never heard of the big shopping day, you will find all the information about offers, participating retailers and more in this article.

When will Singles Day 2021 take place in Germany?

As every year, Singles Day takes place on November 11th. instead of. The reason: The 1 stands for the single who is supposed to celebrate and give himself presents on this day. This also explains the typical Singles Day discount campaigns such as "111 smartphones for 1 euro", which are offered every year alongside many other offers.

Date for this year's Singles Day: Thursday, November 11th, 2021

The shopping event, which originally came from China, brings retailers a turnover in the billions every year - and has meanwhile also established itself in Germany . Experience has shown that the first deals start on the weekend before November 11th, this year on November 6th and 7th, 2021 . We will of course keep you up to date on the best Singles Day offers.

What is Singles Day?

Anyone who thinks that Black Friday is the day with the highest turnover for online retail is wrong: Singles Day flushes even more money into the coffers - especially in China - and is therefore considered the biggest shopping day in the world . As a day for single people, it originated in some Chinese universities in the 90s and then became a tradition that numerous retailers jumped on - especially the Chinese online retailer Alibaba, but now also many large and small shops in this country.

Have you never heard of Singles Day? All information in 2 minutes summarized in the video :

Singles Day 2021: Which retailers are taking part?

Last year over 50 online shops took part in Singles Day, and a few more will probably be added in 2021. The most important are:

MediaMarkt : The Singles Day campaign page is already available, offers will follow. Last year, a club membership (free of charge) was required to take part in the discount promotion. It is still unclear whether this will also be the case in 2021. Saturn : The Singles Day page is also available at Saturn, but deals are only published at the beginning of the event. As with MediaMarkt, you could only access the offers at Saturn 2020 as a Club member. Amazon : Last year there was no special campaign for Singles Day, but the first offers for Black Friday. It is very likely that Amazon will also launch a discount campaign in 2021 - under which name we will find out on 11.11 at the latest. Teufel : The audio expert from Berlin is promising the "top deals of the year" on Singles Day. Lidl : The discounter turned the price screw in its online shop on last year's Singles Day and also cut the shipping costs. Let's see what awaits us in 2021. Otto : Last year there was an 11 percent discount on selected multimedia products. TVs in particular were thus available at an extremely affordable price. Galeria Kaufhof : There was a 22 percent discount on almost everything last year, maybe even higher savings in 2021. Notebook cheaper : Last year there were 11 exclusive deals for Singles Day, a similar promotion is likely for 2021. eBay : eBay granted a 20 percent discount on all items from selected sellers on Singles Day 2020. Euronics : Here, too, there was a colorful mix, from gaming to household items, bargain hunters should be ready on 11/11/2021. Alibaba, AliExpress, Gearbest and other China shops: Of course, most will be going on here on Singles Day. However, the offers for the European market can only be recommended to a limited extent, as they can involve long delivery times, possible customs duties and costly returns.

With these tips you will become the ultimate bargain expert. Bet you don't know all the tricks yet?

Singles Day 2021: What offers will there be?

Of course, we cannot predict the specific offers on Singles Day 2021 , but if you look at the best deals in recent years, price reductions in these product categories are likely:

Smartphones, tablets and smartwatches from Samsung, Xiaomi, Huawei and Co. But: Since many retailers offer a discount on almost the entire (tech) range, Apple bargains are also very likely. PlayStation, Nintendo Switch and Xbox: Last year there were really good deals, both for consoles and games. So it is very likely that video game enthusiasts will get their money's worth again in 2021 PC gaming and home office: Offers for PC hardware, accessories and software can also be expected on Singles Day 2021. TV and entertainment : If your home theater can still use an upgrade, you should definitely keep an eye on the offers on Singles Day 2021. Kitchen and household: whether fully automatic coffee machines, air purifiers, vacuum robots or electric toothbrushes - if you are planning a larger purchase or want to retrofit, you will also find tons of bargains in this category on Singles Day 2021.


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