Netflix does not want money from inactive users, it will delete zombie accounts

Netflix begins to delete inactive accounts on its website. The great purge will start with those that have not been used for at least two years.

If in the multitude of monthly, quarterly or annual bills you have not noticed that you regularly pay for Netflix, although you have not logged in to its application for at least a year, you will receive a kind e-mail from the company.

Netflix checks if you really want to pay for the unused service.

The company does great cleaning among accounts, starting with those that have not been used for at least two years. The company will try to contact their owners via notifications and emails this week. Accounts of users who do not respond to them will be automatically canceled.

However, if we miss the email and our account is canceled, and we like to pay for things that we do not use, we will be able to easily renew the subscription.

We want both registration on the site and cancellation of the subscription to be easy. Therefore, anyone who cancels the account and rejoins the site within 10 months will still have access to their favorite titles, profiles, viewing preferences and account details. We hope that our new strategy will help our clients save hard-earned money - writes Eddy Wu from the Product Innovation Department .

This is a bold decision of a streaming giant. Most of the subscribing companies have nothing against collecting fees from people who have already forgotten that they bought a service. In this context, Netflix's decision may seem even more unusual, but not illogical. The company not only wants to show that it is fair and intends to earn only on services that the user actually uses, but also reminds inactive users about its website.

Netflix claims that zombie accounts are only half a percent on his site and that the loss of them will not seriously damage either the company's budget or an impressive subscriber base. Streaming giant in a report published at the end of April reported that in the first quarter of this year the number of subscribers of its website reached 183 million.



Netflix doesn't want money from inactive users, it will delete zombie accounts

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