Imagine a huge electromarket with one manufacturer s equipment. This is the LG Best Shop

I have already visited many different brand stores , but LG Best Shop in Korea has surprised me anyway. I did not expect the Seoul store to be like a supermarket with electronics from just one manufacturer.

Just like various company stores like Apple Store or IQOS Brand Store resemble exclusive boutiques, LG Best Shop is such an ... electromarket. After entering at the first moment, I felt like I visited a local branch of Media Markt, or another RTV Euro AGD. With the difference that the shelves fill the equipment almost exclusively with one, characteristic logo.

The number of product categories that LG has in its offer is impressive.

Until now, when I was thinking about LG, I had first of all smartphones and TV sets in front of my eyes. In the first of these categories, which has been the most sexy in the eyes of consumers for years, the manufacturer does not do well, but does not hide it at all. He is bragging for it in the second, and his OLED panels are the creme de la creme of the RTV market.

Both of these categories are just the tip of the iceberg - for the LG Corp holding. consists of 69 (!) various companies. The electronics segment is responsible for the lion's share of the company's revenues, and the household segment is the top one. No wonder that the appliances in this category occupy the entire floor, while the ground floor is dedicated to telephones, computers and TV.

On the smartphone exhibition, the first violin plays the top LGV50 supporting 5G, which was to premiere a few days after my visit.

There was also LG G8, the previous banner smartphone in the Korean brand's offer.

Interestingly, the manufacturer uses ... paper models with printed applications to present the capabilities of the phones.

LG is not only a manufacturer of smartphones, but also an operator, so you can sign a contract at once.

Right next you can look at monitors and computers, including laptops from the LG Gram line.

The huge surface of the ground floor is occupied by the display of televisions, including phenomenal OLEDs.

Much more equipment can be found on the first floor, where an exhibition with household appliances was set.

LG offers washing machines, including models with two drums ...

... refrigerators with touch screens from the LG Dios series, in which you could ...

... and wine coolers.

A bit further I came across vacuum cleaners, including standing and autonomous models.

There were also stoves, including those with a transparent top ...

... ovens and microwaves ...

... and even dishwashers from the same LG Dios series as a few other categories of household appliances.

Air conditioners and air cleaners were hidden in a different corner.

In the LG Best Shop store you could also find a lot of other equipment, including those to care for your complexion.

Near the stairs, there was even a point where you could take care of your nails using LG brand equipment.

In the few categories in which LG is not yet (or already) present, it offers partner equipment.

There were even boards for the throne, mixers, kettles, irons, dryers, fans, trimmers and boomboks.

However, only a few shelves have been devoted to them, because the lion's share of the surface of LG Best Shop is the most diverse equipment of one manufacturer.

The icing on the cake was the display of exclusive equipment from the LG Signature line.

Imagine a huge electromarket with one manufacturer's equipment. This is the LG Best Shop