As every year, Google has published a report describing how it moderates online advertising.
Advertising on the internet is not just about trying to sell us a washing machine that we bought three days ago. It is also a political advertisement, fake news, phishing and ordinary fraud. Therefore, the manner of its moderation is important. Google responds in one way or another for a large portion of the ads we see online. When a company publishes its report about an ad going through Google, it's worth paying attention to. It has a watch over a large part of what companies try to tempt us and what appears on our screens.
Last year, as many as 58.8 million ads for phishing were removed.
In 2018, more than 6 million malicious ads were removed every day. In total, the company's employees got rid of 2.3 billion ads. It is a huge scale and it would not be possible to operate on it without the algorithms being put to work.
Google came to the conclusion that eliminating bad advertisers is more effective than tracing and eliminating their ads. To recognize cheaters and grapples, the company uses machine learning. Some of the harmful ads look similar, because it is made on the basis of one template. There are too many people and organizations behind them. Targeting them with the help of technology turned out to be effective. Google closed about one million accounts last year. This is almost twice as much as in 2017.
Mechanically-engineered algorithms have also begun analyzing the pages and subpages on which ads are displayed. They were removed from around 28 million websites, which is three times more than a year earlier. Advertisements were blocked for 734 thousand. publishers and in 1.5 million applications. All these places have been found harmful for various reasons. 1.2 million pages have been punished for spreading fake news and disinformation, 74 thousand. for being offensive or dangerous.
Not everything is as beautiful as Google would like us to believe.
The Panoptykon Foundation has submitted a complaint to Google this year to PUODO in connection with the creation of a system that enables unattended and excessive collection and use of user data. This is the way information is processed in the behavioral advertising market.
Google is largely responsible for the systems used to lead to the temptation of our wallets with new cars or holidays in Mallorca. It can be socially involved , create operating systems or bizarre consoles , but it still remains the company above all from advertising. It is a pity that the company did not use the report to appease public opinion on the issue of violation of privacy by tracking related to this market. Maybe there is simply no good news for us to share.
Google flexes his muscles and shows how he is a good sheriff of the advertising market