I can watch such ads. Apple created an amazing video with the help of 32 XR iPhones

iPhone XR is also an iPhone! Such a message beats from the new Apple advertisement, in which we see the capabilities of a cheap iPhone camera. Experimental video is impressive.

Recently Apple showed a short film made using the iPhone , created to celebrate the Chinese new year. The video contains many controversial frames that question the veracity of the "Shot on iPhone" sentence. Particularly surprising is the shallow depth of field, which is impossible to get on your smartphone.

Apple - a movie for the Chinese new year

Probably we will never know how the movie was made and whether Apple actually used the iPhone. It is possible that the iPhone served only as a matrix, and the effect of depth was provided by a real movie lens projecting the image on the lens of the iPhone. We have seen such ventures in other productions .

Is this kind of play fair? Apple points out that the ads use additional equipment, but such a deep interference in the image is in my mind a scam. The average customer encouraged by image quality will never get similar results on their new iPhone. Unless he spends tens of thousands of dollars on film accessories. Only then why dig with the equipment and adapt all elements to the iPhone? It's art for art that makes sense from the point of view of Apple's supercompany, but it does not make sense from the user's perspective.

The new Apple ad leaves no understatements. You will burn this picture with your XR iPhone.

The new Apple advertisement was created using the iPhone XR, specifically 32 pieces of this smartphone. The shots were recorded without any tricks. The cameras were placed on a special frame to achieve the bullet time effect. The whole looks great.

The ad uses the slow-motion capabilities recorded at 240 fps at Full HD. The authors of the advertisement also created a behind-the-scenes video in which you can see how the experimental, slightly psychedelic forms, shapes and textures that can be seen on the recording were created.

One can see here primarily a custom made rig that is a rack for 32 iPhones. Each smartphone had to be calibrated, that is, set in such a way that the lenses would look at the same point, and the focus would be set in the same place. The authors used a clever trick, thanks to which smartphones do not see each other. The iPhones were just inclined slightly up, so that the smartphones from the opposite side did not catch in the frame.

Shots from all smartphones gave a lot of freedom when editing. It was possible to obtain a 360-degree motion effect around the flames and bursting balloons with water. It looks beautiful.

And I would like to see such advertisements!

The creators came to the subject creatively and at the same time showed the capabilities of the camera. They are very large, because the main module comes directly from the top iPhone XS. No special accessories were used in the recordings, which is praised. As you can see, you can record something phenomenal without resorting to tricks and understatements.



I can watch such ads. Apple created an amazing video with the help of 32 XR iPhones

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