The new banking season. Alior Bank is launching an advertising campaign in social media

Alior Bank is launching a new campaign in social media

The PZL agency, in cooperation with the Krakow Film Poland Productions studio, prepared short and dynamic spots for use on Facebook, Twitter and Instagram. So Alior Bank sets off with a new promotional campaign.

Banks, before the implementation of the EU PSD2 directive , which will significantly modify the financial market, are doubling and tiring to show customers that it is them, not competition, which is definitely the best choice. There are a lot of instruments that they can use. Especially now - in the era of online and mobile banking. The Polish Bank Association reported that only in the first quarter of 2018 there were 400,000 active clients in these areas. compared to the same period last year.

They must carefully analyze this at Alior Bank, which is just starting a new campaign promoting their mobile and internet banking. From now on it is to be associated primarily with convenience, freedom and flexibility. Suggesting that every potential client will find solutions that are right for you.

Alior Bank is launching a new campaign in social media.

Alior Bank's campaign is to consist of short, dynamic spots. They will be successively published on Facebook, Twitter and Instagram. The PZL agency and the Krakow Film Poland Productions studio are responsible for their production. The next films are to show the benefits that the Alior Bank online and mobile banking customer can count on and engage social media users.

https://www.youtube.com/watch?v=r8HGIi-54ms

The first of the films presents a gymnast who, showing on a short recording, various figures and stretches emphasizes flexibility - one of the promoted proposals of Alior Bank.

The campaign opens the door for new functions.

Alior Bank decided to correlate the launch of the promotional campaign with the launch of new functions in its online and mobile banking. One of them concerns the login to the system itself. Android users can now do it safely with a fingerprint . Thus, joining users of iOS devices, who have been using Touch ID and Face ID for a long time.

This is not the end. Thanks to biometrics, Android users not only log into the system. They can thus authorize transfers, as well as top-up phones, repayment cards, and BLIK payments.

Identification using biometrics is becoming more and more common because it makes identification and authorization simpler, more convenient and even safer. The user does not have to remember many passwords and PINs, which can be cumbersome - says Agata Strzelecka, vice president of Alior Bank .



The new banking season. Alior Bank is launching an advertising campaign in social media

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