Completely new Xbox One without disc drives. It is not madness, it is part of Microsoft is well-thought-out strategy

Microsoft will not win the console war against Sony. Not after the Japanese offered the best catalog of exclusive games in the entire history of the PlayStation brand. That's why Phil Spencer is looking for another way for Xbox One. He found her and I must admit that I like this strategy very much. The new Xbox One planned for 2019 is the quintessence of economics.

Even the biggest Xbox One fans have no illusions. Microsoft is not able to outrun the brilliantly-sold PlayStation 4. The main challenge of the company is no longer rivalry for the crown, and it began to be a fight for its own identity, market recognition and attractiveness for external publishers. Phil Spencer, like no one else, understood that to ensure Xbox survival during the seventh era of consoles, you need to find a completely new idea for this product. Well, he found.

Xbox = cheap playing

Looking at Xbox One from the perspective of the last few years, Microsoft's platform is less and less reminiscent of a console in the traditional sense, and an increasingly affordable Spotify service. Instead of buying video games, the Xbox is involved in quite cheap subscription programs. Shopping in the MS Store increasingly substitutes for affiliation in the Xbox Pass, EA Access and Live Gold programs.

In this way, for a few dozen zlotys a month I get access to a really wide catalog of titles. Including the latest and the best, like Forza Horizon 4 or State of Decay 2 . Just a few days ago, the X018 event was held , on which not exclusive games, but Xbox Pass was the most important element of the show. This clearly suggests the importance of subscription services in Phil Spencer's business plan.

The Xbox Pass is pleasing to players. The program is also pleasing to Microsoft. Although Phil Spencer does not provide any hard data, the vice president complains that thanks to the subscription, players on XBoks play more, play longer and even leave more money. Therefore, it is no wonder that Microsoft is increasingly realizing the vision of the console as a service. As a gaming Netfliks.

The new Xbox One without the quintessence of cheap gaming.

Microsoft plans to release next year a console created using the most cost-effective production process possible. The new Xbox One from 2019 is expected to be cheaper by at least $ 100. from current company products. The lower price will be achieved to a large extent by cutting out the optical drive. It will also include a natural reduction in production costs resulting from the optimization of technologies. The final price of a cheap console is still unknown.

Of course, giving up the physical drive has enormous consequences. Players will not be able to put a disc with their favorite game on the console, which they bought for a hard earned money. Microsoft takes this into account. The company allegedly prepares an extremely ambitious program to convert the collection of physical media into a digital library. Microsoft will exchange CDs for codes assigned to Xbox accounts, and this type of service can be provided at service points, showrooms or home electronics TV networks.

It is possible that players will also switch to digital copies, using the older Xbox One or Windows 10 computer. The company is only at the stage of developing this service. I would not be surprised if such a possibility was also an important element of the future generation's Xbox. This one can be deprived of the optical drive at the very beginning, and the debate on this subject allegedly continues at Microsoft.

Xbox One for PLN 599? I'm taking.

Cheap equipment and cheap gaming - this is how you associate Xbox One at the end of your life cycle. The latest version of the console, scheduled for 2019, just indicates this. Of course, the market will remain an alternative to the enthusiasts of the 4K image, in the form of a powerful Xbox One X. Microsoft is trying to reach the widest possible audience with diverse needs and diversified wall thicknesses.

I like this philosophy. The cheap Xbox One combined with the Game Pass service has the chance to reach completely new, not so attractive at first glance recipient groups. Such an offer may turn out to be a hit on some Asian markets and those in Latin America, Central Europe and Eastern Europe. Not everyone can afford the perfect God of Wara or Marvel's Spider-Man on the day of the premiere. Here comes a cheap Xbox, on which you pay a few dozen zlotys and play you have armpits.



Completely new Xbox One without disc drives. It's not madness, it's part of Microsoft's well-thought-out strategy

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