{Disarmed} Official: Sony and Honda build electric cars

Sony Vision

Sony and Honda plan to set up a new company to jointly develop and sell electric vehicles. The two companies have signed a memorandum of understanding in which they state their intention to jointly build electric cars in the future. The new company, which has not yet been named, is to be founded later this year, and the sale of the first electric vehicle is planned for 2025.

Honda will manufacture the first model, while the new company will be responsible for the design, development and distribution of the vehicle. The partnership aims to combine Honda's expertise in manufacturing and marketing cars with Sony's capabilities in image sensors, telecommunications and entertainment.

Sony's goal is to "fill the world with emotion through the power of creativity and technology," said Sony CEO Kenichiro Yoshida in a statement. "Through this alliance with Honda, which has accumulated extensive experience and successes in the automotive industry over many years and continues to make revolutionary advances in this area, we want to build on our vision of making the space of mobility an emotional space," and contribute to the evolution of mobility, with safety, entertainment and adaptability at its core.

"The new company will aim to be at the forefront of innovation, evolution and expansion of mobility around the world, taking a comprehensive and ambitious approach to create value that exceeds customer expectations and imagination exceed," says Honda CEO Toshihiro Mibe. "We will do this by leveraging Honda's cutting-edge technology and expertise in environmental and safety issues, while aligning the technological resources of both companies. Although Sony and Honda are companies that share many historical and cultural similarities, our technological specialties are very different. Therefore, I believe that this alliance, which brings together the strengths of our two companies, offers great opportunities for the future of mobility."

Sony has announced its intention to enter the automotive industry for some time, but this is the first concrete step into the commercial industry. At CES 2020, Sony introduced an electric concept vehicle called the Vision-S, which continued at CES 2022 with the Vision-S 02. At that time, Sony announced that it would set up its own company called Sony Mobility by spring 2022. It seems that the new partnership with Honda has made this idea obsolete.

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"VISION-S | Development Progress in Frankfurt" directly
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