{Disarmed} Not even the shortage of chips stops them: Xiaomi blows up sales estimates according to this report

And we thought that the shortage of components was going to stop Xiaomi's good figures. Not to mention: Xiaomi has managed to knock down each and every one of the analysts' estimates, maintaining its place as number 3 in the world and obtaining revenues 33.5% higher than last year. The CEO and founder of the company, Lei Jun, has been in charge of giving the numbers .

Glorious days to see a company that amasses dizzying figures grow: said revenues are equivalent to no less than 328,300 million yuan (47 billion euros), of which 22,000 million (3,135 million euros) are net profit. We are going to take a breath because this means, if we look at the profit of 2020, that Xiaomi has achieved a profit 70% higher than the previous year . Crazy.

A 40% increase in revenue and 21% in sales

But let's focus on the mobile sales figures. After all, this is the strongest bastion and the master wing of the company. And according to a report from the company itself, Xiaomi has recorded a 40% increase in adjusted net income , which is equivalent to 4,470 million yuan (636.5 million euros) during the last quarter of 2021.

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Christmas sales have reported very good numbers: analysts estimated, quite positively, sales of 4.2 billion and the brand has beaten this figure by almost 300 million. In total, this means a 21% increase in sales, reaching 85.6 billion yuan in total, above the average prediction of 81.5 billion yuan.

And what does the competition do? According to the International Data Corp. , rivals such as Apple or OPPO have lost ground in their global shipments, falling as much as 3.2% during the last quarter of the year. Same period in which Xiaomi has managed to increase its presence by distributing 3.9% more units.

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This river of yuan has also served for Xiaomi to consolidate its strategic direction and move by buying back its own shares. During the last few months down, Xiaomi has made 1,300 million dollars of its own shares.

Revenue that becomes the brand's largest reinvestment: In 2021, Xiaomi's R&D spending reached 13.2 billion yuan, a year-on-year increase of 42.3%—with a growth rate from 2017 of 43%— . And one product stands out above the rest, the 2021 "Million Dollar Technology Award": the CyberDog quadruped.

Rain of models, flood of millions

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If we start to do accounts, in the last fifteen days Xiaomi has presented 17 new products . Let's summarize: the new Xiaomi 12 and its older brother the Xiaomi 12 Pro —we don't forget the Xiaomi 12 Lite , of course—.

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Then came the Xiaomi Watch S1 and Xiaomi Watch S1 Active smartwatches, the new generation Xiaomi Buds 3 and Xiaomi Buds 3T Pro headphones, the triad of cleaning robots, the Mi Robot Vacuum-Mop 2 Ultra , Mi Robot Vacuum-Mop 2 Pro and Mi Robot Vacuum-Mop 2 —although there is another model on the horizon, which we will talk about shortly—.

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But let's also not forget about the Redmi K40S , the Redmi K50 (and the Gaming Edition ); a release crowned with the brand new K50 Pro . Oh, of course we must remember that there are already new Redmi Book Pro 15 2022 laptops, the Redmi AX5400 router, the insane Redmi MAX 100'' screen and the flirty Redmi AirDots 3 Pro Genshin Impact Edition headphones.

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You read that right, all of this. And that's without cheating and mentioning the three new POCOs that the brand has officially launched in India. An overwhelming proposal that confirms two maxims: the brand does not intend to stop its internal plan, a plan in which they have been able to overcome the shortage of chips and forge alliances to produce their own components and alleviate that enormous deficit of semiconductors by investing in a more pluralistic way. And two: Xiaomi aspires to be a leader, with a deadline to achieve it: 2024.

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The news Not even chip shortages stop them: Xiaomi blows up sales estimates according to this report was originally published on xiaomist by Isra Fdez .