Apple TV instead of Apple TV: The big hour has come

Apple TV instead of Apple TV: The big hour has come

Apple's own television has been haunting the rumor mill for years, but recently the manufacturer's interest in it seems to be waning, the chances are dwindling. Instead, there is only the Apple TV streaming box. Now would be exactly the right time for Apple to bring a TV. I explain the reasons for this in the current issue of my weekend column.

Since the announcement of the Apple TV (which was initially called iTV) in September 2006, the desire to have your own TV from Apple has been coming up again and again. Why should iPhone manufacturers and customers be satisfied with just one set-top box, when they should have the whole package – including a large screen.

The Apple TV: My 3 good reasons

But nothing has come of it to this day, we get real televisions from Samsung, LG and Co., but not from Apple. I had given up hope for that a long time ago. But now I'm convinced that the time for the Apple TV is finally ripe. But why and how could Apple stir up such a large market?

The reasons for an Apple TV:

1. It would sell, even at a premium price. Apple's customers are picky and, when in doubt, usually opt for a product with the bitten apple. Why should this be any different with a TV? Even if it were more expensive than comparable goods from the competition, sales would probably be safe. You can currently see the new Studio Display – more expensive than any other monitor, but the demand clearly exceeds the current supply. Anyone who buys today will have to wait until mid-June, any questions?

2. It is a corollary. Every manufacturer, including Apple, strives to expand its range in order to address new groups of buyers and open up new sales markets. Although the TV market is highly competitive and largely in South Korean hands, who, if not Apple, could stink against it successfully. So it would only be logical if Apple saw new opportunities here and strived to expand its own portfolio.

3. Little risk, big opportunities. In contrast to other, future business areas of Apple (AR/VR, electromobility), the risks of failure are very manageable. Actually, the Apple TV would be a safe bet. For a clear-thinking, very business-oriented CEO like Tim Cook, it was basically a godsend. You can take the success with you, why not?

What makes the Apple TV unique?

The only question is how an Apple television must be structured so that it differs from the rest of the market offer. What would be the unique selling point, the so-called USP = unique selling point? I've thought about that too. The following characteristics would be decisive:

The design: Apple's design has always been an important reason to buy. This would be no different with an Apple TV. Of course, Apple could make it easy for itself. Simply take the design of the studio display together with the webcam and enlarge it, i.e. a beautiful metal frame with a stand or wall mounting in, for example, 55, 65 and 75 inches - done.

Could be a role model for Apple, the Sky Glass:

The function: An Apple TV would probably not just be an Apple TV in a display, because the combination of both creates the added value. However, Apple would have to do away with old habits – cable, satellite, DVB-T? If you don't need everything, a sufficiently fast internet connection is sufficient. The Sky Glass shows how it's done, the first television from the pay TV provider already does without the classic connections. In many cases, the TV program is only distributed based on IP anyway (Telekom Magenta TV, for example), why shouldn't Apple be able to do this too? Sales: In addition to traditional sales, Internet providers (Telekom, Vodafone, etc.) could also offer subsidized Apple televisions with contracts. The trick used to work on the iPhone too, so why not on a television too? The entry hurdle for customers would drop, whether the monthly, cheaper rate or rent, and the margins at Apple and the providers would still reach new heights.

My thoughts for the weekend: The column wants to provide food for thought and reflect on the "news flood" of the week towards the end. A small selection of previous articles in the column:

Germany without Facebook and WhatsApp: I bet you don't dare Hey Amazon, your credit card chaos is making me nervous iPhone 14 with old chips! Scandal for Apple or Necessity?

The bottom line: An Apple TV is more than just a wish, it's a great opportunity. Apple could achieve respectable success in the TV market in a relatively simple manner. Market leadership is out of the question, it's enough to make an impression. The Mac is also far from dominating the PC market, but it is still an integral part of it. Apple could use that as a guide.

Comments

Post a Comment

Popular posts from this blog

What is VoLTE and how can you activate it on your Xiaomi

Image
In recent years, phone calls have evolved to achieve great sound quality. So much so that today we can find technologies such as VoLTE allowing us to make voice calls in high definition on our Xiaomi. Beyond the classic GSM networks, movistar, vodafone and other operators have integrated this technology, which in turn derives from the advantages of Internet access. Thanks to 4G or LTE networks, VoLTE allows us to make not only high-definition calls, but also to improve consumption and add other services . What is VoLTE and what are its advantages after activating it on a Xiaomi In detail, VoLTE is a technology capable of transmitting voice communications over the Internet . For this, whether we have a Redmi Note 8 Pro, a Xiaomi Mi A2 or any other smartphone from the firm, our voice will be encoded from analog to digital allowing its transmission in the form of packets through the network. With this, as we have already said, after activating VoLTE we will achieve higher sou
Read more

So you can check the battery status of your Xiaomi smartphone and how many cycles you have performed

Image
Today, our smartphone has become one of the most important tools in our day to day. That is why the duration of its battery and the state of it is very important if we want to be able to use it with total peace of mind and in a continuous way. In view of this, MIUI includes a secret menu that allows us to verify the state or health of the battery of our Xiaomi smartphone and also check the cycles that we have performed . Let's not forget that each cycle represents a full battery charge from 0% to 100% Since lithium batteries degrade with the passage of time , use and recharges that we have made, knowing these two data will give us a vision of the general state of your state and with it knowing if it has worsened considerably with the passage of weather. How to check the battery status and cycles performed on our Xiaomi smartphone To access this hidden menu in MIUI and check the battery status of our Xiaomi smartphone we will only have to perform the following steps:
Read more

How to exit the FASTBOOT mode of your Xiaomi if you have entered accidentally

Image
Although, the fastboot mode of Xiaomi phones with MIUI allows us to solve bugs or change ROMs, it is also common to enter without wanting to. If this has been your case, you most likely want to get out of Xiaomi's fastboot without spoiling anything. In general, leaving this mode that includes all Xiaomi, Redmi and POCO with MIUI is extremely simple. Even so, on certain occasions, exiting fastboot mode is more complex , either because Recovery starts or because our smartphone does not work correctly. In view of this, below we are going to explain how to exit the fastbook mode of your Xiaomi if you have entered without wanting to . In addition, if the conventional mode does not work, we will also give you other tips to exit this mode without causing any damage at the software level. How to exit Xiaomi fastboot If we have accidentally entered the Xiaomi fastboot , to exit this way we will only have to perform the following steps: Press and hold the power button for about 10
Read more

Does your Xiaomi charge slowly or intermittently? So you can fix it

Image
Does your Xiaomi charge very slowly or intermittently? This error is usually very common when our cable is in poor condition, we use a low-quality charger or even when the USB or USB Type-C port of your Xiaomi is dirty or obstructed. With a view to this, below we will explain the main steps or solutions to take if your Xiaomi charges slowly , if the charge is intermittent or if in the worst case, your mobile does not detect the USB that is connected to the socket electric. 1. Clean the USB port Although it may sound simple, in most cases slow charging problems are usually caused by a piece of paper or a speck of dust that obstructs the pins of the USB port . Taking into account the nature of this connector, it is normal that after repeated use dirt accumulates inside. A dirty USB C port is usually the main cause of slow or intermittent charging. To solve this charging problem and clean the USB C port of your Xiaomi, it is recommended to blow lightly inside the port itself.
Read more

Problems with Android Auto and your Xiaomi? So you can fix it

Image
Unfortunately Android Auto continues to present certain problems on some Xiaomi . Errors such as error 16 that prevent our smartphone from correctly linking to this Google vehicle system. Still, these bugs are largely solvable. And it is that, in most cases the impossibility of using Android Auto through our Xiaomi is given by the dual applications themselves. In view of this and taking as a source this interesting article from Mi Community , below we will explain how to solve two of the most common errors that we usually find when linking or connecting our Xiaomi to a car with Android Auto. Fix Android Auto error on Xiaomi devices One of the main errors of the type « An error has occurred » that we usually find when connecting Android Auto to our Xiaomi is related to Google Play Services . In itself, this error shows the message « It seems that Google Play Services does not work at the moment «, making it impossible to connect Android Auto to our Xiaomi. To solve it we j
Read more

If your Xiaomi disconnects only from the WiFi it may be because of that MIUI setting

Image
One of the most common problems in Xiaomi smartphones is usually related to the WiFi connection and its automatic disconnection . A quite annoying problem, which in most cases is usually caused by a bad MIUI configuration . If you have a Xiaomi, Redmi or POCO and you notice that sometimes your smartphone disconnects only from the WiFi without having taken any action, do not miss this article where we tell you how to solve it in most cases. Disconnection of WiFi on your Xiaomi, how to solve it Although it is true that the problem may be caused by some other failure, in most cases the spontaneous disconnection of the WiFi connection is caused by a bad MIUI configuration, specifically, its automatic connection to the networks with better signal . By having this option activated on our smartphone, if the WiFi signal drops at any time, it will automatically disconnect to use the data connection . To deactivate it enough to do the following steps: Go to Settings> WiFi> Wi-Fi
Read more

How to change the font in MIUI and thus further customize your Xiaomi: so you can change the type, color and size of the letters of MIUI

Image
Among the multiple options that MIUI offers us we find the possibility of changing the source of our Xiaomi . This option will not only allow us to change the font , but also change the font color and size . For this it is necessary to make use of some Asian region, be it India, Hong Kong or any other. In addition, it should be noted that this adjustment that allows us to change the source is only available for MIUI 9 , MIUI 10 and MIUI 11 , so if we have a Xiaomi Mi A2 or Xiaomi Mi A3 we will not be able to do it. How to change the font in MIUI To change the font in MIUI we must perform the following steps: Go to Settings> Additional settings> Region Next we select India or Hong Kong as a region. Go to the Themes application, download the font that we like the most from the new lower option that will appear with hundreds of fonts and then apply it. After applying it, it will be necessary to restart our Xiaomi mobile. Once done , we will have installed the ne
Read more

What is the Safe Mode of your Xiaomi, what is it for and how can you activate it

Image
In addition to the typical options that we find in the MIUI settings, Xiaomi also adds a mode called " Safe Mode " or " Safe Mode " to its smartphones. We will talk about this below, explaining its usefulness and how to activate or deactivate it on your Xiaomi, Redmi or POCO. Safe Mode allows us to start a special boot, loading only the system itself and the applications that were installed on our Xiaomi when we bought it. That is, starting the Safe Mode or Safe Mode our smartphone will start loading only the essential applications . This mode is a temporary state of our smartphone and does not make any important modification on the device. In itself, Safe Mode does not delete our data , it just starts our Xiaomi, loading the basics and essentials for its operation. Safe Mode only starts essential MIUI applications. Thanks to this, the Safe Mode will help us to rule out failures in our Xiaomi derived from the installation of an application or the modific
Read more

Improve and amplify the volume of your Xiaomi and / or headphones with these simple adjustments

Image
With the evolution of technology and the arrival of content on demand, many of us spend much of the day with our headphones on, playing music or watching series and movies. That is why many of you have asked us how to increase the volume of the headphones in Xiaomi smartphones or even how to improve the sound quality in Xiaomi AirDots or Redmi AirDots S wireless headphones. How to improve the sound and increase the volume of the headphones in MIUI of Xiaomi If what we want is to increase or amplify the volume of our headphones on a Xiaomi smartphone with MIUI we must perform the following steps: Go to Settings app> Region We will change our region to Andorra, India or any other country outside the EU. With this adjustment we will be able to "skip" the European restrictions that limit the sound volume, obtaining greater amplification , both in headphones, and through the speaker itself. Headphones with cable and jack connector Xiaomi Mi Hybrid Pro HD. In add
Read more

How to activate the second space if your Xiaomi does not have this option

Image
MIUI's Second Space functionality allows us to have two smartphones in one. A way to divide our Xiaomi into two different accounts , either for personal and work use, to perform tests or simply, to prevent our son or little brother from accessing our applications and documents. Unfortunately, terminals like the Redmi Note 10 lack this functionality . The same happens with other terminals of Xiaomi, Redmi and POCO of mid-range and entry. If we access the Settings, this functionality is not found among the various MIUI options . Even so, there is a little trick that allows us to access the Second Space functionality even if your Xiaomi does not have it . In this way we can create a second space without any type of restriction and in any Xiaomi, Redmi or POCO. Activate the second space on your Xiaomi If your Xiaomi, Redmi or POCO does not have the Second space functionality when accessing Settings> Special functions , do not worry, below we will explain how to use it with
Read more