Double victory for Samsung: There is nowhere better for the money

Double victory for Samsung: There is nowhere better for the money

And the winner is: Samsung. The South Koreans offer the best value for money in the eyes of customers, as a representative survey by YouGov now shows. Archrival Apple, on the other hand, has suffered a defeat.

900,000 online interviews, 1,300 brands and a survey period that extends over a whole year: The price-performance ranking 2022 from the market and opinion research institute YouGov and the Handelsblatt is a mammoth project. However, the results provide a clear picture of who has the edge when it comes to the all-important question "Which brand represents good value for money?" At least in the electronics sector, nobody can get past Samsung here.

Samsung wins in value for money

The manufacturer was able to achieve a double victory straight away. The gold medal in both the "Consumer Electronics" and "Household Electronics" categories went to Samsung (source: YouGov).

With values ​​of 37.2 (consumer electronics) and 36.6 (household electronics), Samsung offers the best value for money according to the survey participants . In the entertainment electronics category, Medion and LG follow at a considerable distance in second and third place. While Samsung's smartphone rival Xiaomi can still grab fourth place, fifth place goes to Lenovo. Apple, on the other hand, is completely absent from the top 5.

However, Samsung's lead in household electronics is less strong . With a score of 34.6 and 30.7, Bosch and Siemens share the silver and bronze medals here. Places 4 and 5 go to Philips and LG.

Overall, according to YouGov, the scale for the value for money score is between -100 and 100.

First impressions of the new Samsung Galaxy S22:

Samsung introduces Galaxy S22 and Galaxy Tab S8

For Samsung, the results from the price-performance ranking 2022 come at the right time. The group recently presented new smartphones and tablets with the Galaxy S22 and the Galaxy Tab S8. The devices can certainly be advertised even better as a "price-performance winner".

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