{Disarmed} The flagship product with which Xiaomi premiered at the Mobile World Congress was not exactly a mobile

In a few days it will be 7 years since Xiaomi attended its first Mobile World Congress. It was the year 2015 and at that time it was the most valuable Startup in the world , and even so, they probably did not even imagine everything that would come later.

Xiaomi was already selling smartphones and had entered Flipkart, the Indian Amazon

The company founded by eight co-founders , former big technology companies such as Microsoft or Google, had managed to enter the smartphone world by carving out a niche in the Asian market, first in China and then expanding to other Asian countries such as Taiwan, Hong Kong, Singapore. , Malaysia, Philippines, India and Indonesia.

It should be noted that they arrived at this Mobile World Congress in 2015 at a time when they had already succeeded with the Xiaomi Mi Note . The price of the original did not reach 350 dollars, and the company's objective was to face the largest, the iPhone 6 Plus of that time.

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The company already had 31 fan clubs at that time, since the customization layer, MIUI , was multilingual and translated into several languages. At that time they were not yet marketed in Europe, although many users imported their devices and adapted them to enjoy the Google Play Store, since the Chinese versions do not include it pre-installed.

If they already sold mobiles... they will present them during the MWC, right?

Well no. It seems like a pointless strategy, but not at all. The company was already known for its devices, so even though it could show them off, it didn't need to make too much noise, since it was already selling a lot.

The company was also seeking to make itself known in the field of action cameras, which were beginning to be on the rise and whose main competitor was (and is) GoPro.

These devices have always gone on sale under a sub-brand called Yi , which continues to launch different models and whose image is well differentiated from Xiaomi.

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The great revolution of the Yi Cam , which is the name that this "action cam" received, was its price. While the rest of the cameras far exceeded 100 euros, this one was priced at 50 euros to change and was even waterproof.

The company carried its philosophy of the smartphone world to the rest of the product, whose portfolio has not stopped growing in all kinds of ecosystem products.

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Sources: 1 , 2 , 3

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The news The flagship product with which Xiaomi debuted at the Mobile World Congress was not exactly a mobile was originally published in xiaomist by Alejandro Fernández .