Competition for MediaMarkt: Electro-Dutchman stir up Germany

The German electronics trade is firmly in the hands of MediaMarkt and Saturn. However, the Dutch electronics chain Coolblue wants to compete with the two top dogs and is slowly expanding from the west into the interior of the country. After the first store in Germany opened its doors in November, the opening of a second store has now been announced.

An eventful but also successful year lies behind Coolblue. The company, which is based in Rotterdam in the south of the Netherlands, achieved record sales of EUR 2.3 billion and is optimistic about the future. The grandiose plans for the future also include the opening of a second store in Germany .

Coolblue opens second store in Essen

It is to be built in the NRW city of Essen on Kettwiger Straße 2-10 and open in the third quarter of 2022 . According to a press release by Coolblue, customers should be able to experience more than 1,000 products on more than 1,400 square meters of retail space (source: Konstant). With almost 600,000 inhabitants and in the middle of the Rhine-Ruhr metropolitan region, Essen offers ideal starting conditions for a second store.

Coolblue opened its first German flagship store in Düsseldorf in November last year. The exclusive Kö-Bogen II was selected as the location in the North Rhine-Westphalian state capital, which, with 8 kilometers of hornbeam hedges and over 30,000 plants, offers the largest green facade in Europe.

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First NRW, then Germany: Coolblue's expansion strategy

It is no coincidence that Coolblue opened its first two branches in North Rhine-Westphalia. Although the Dutch chain would like to expand throughout Germany, it is targeting the most populous federal state first . The geographic proximity to the Netherlands is likely to play a major role here.

In the coming years, Coolblue would like to steadily increase its sales in Germany and has set itself the goal of 1 billion euros for 2025 .

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