Xiaomi s secret box office hits: Little known, but sold millions of times

Xiaomi s secret box office hits: Little known, but sold millions of times

When you hear the name Xiaomi, you usually think of smartphones or fitness trackers. The Chinese manufacturer is a real jack-of-all-trades and has countless products on offer. Only very few people know one of them, and it has now sold more than 20 million times.

Xiaomi has made a meteoric rise in Europe. The busy electronics company was able to benefit above all from the gap that the forced departure from Huawei opened up on the smartphone market. It is well known that Xiaomi has more than just smartphones on offer. What is less well known, however, is how successful the Chinese are with it.

Xiaomi sells 20 million routers

These little-known box office hits also include routers . By the end of last year, according to Xiaomi, more than 20 million of these had been sold (source: Gizchina) - an impressive number, after all, routers do not belong to a product category that is sexy and is widely advertised. Or when was the last time you saw a router advertisement?

Of course, routers also cost less than smartphones, for example, the Mi Router 4A with gigabit speed is currently being sold for around 25 euros in Xiaomi's online store. Lower prices inevitably result in large sales volumes. Nonetheless, Xiaomi's success in the router market is remarkable and once again shows the wide range of products that the company offers .

Other Xiaomi products that hardly anyone knows:

Problems in the Smartwatch Market

Where there is light, there is also shadow: Although Xiaomi can pat itself on the shoulder for its router success, things are not going well at all with smartwatches. Here the group will have to cope with a decent minus of almost 24 percent in the third quarter of 2021. According to market researchers from IDC, Xiaomi falls from second to third place.

Small bright spot: The Stiftung Warentest praises Xiaomi smartphones for their excellent battery life.


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