Samsung packs up: Apple beats the market leader

Apple can be very happy because the iPhone has climbed back to the top position in recent months - no other smartphone has been more successful. Samsung can pack up, the market leader has to be content with second place in the last quarter.

Traditionally, the last quarter is always the most important for Apple, because that's when most are sold and given away, especially after Christmas. This can be seen again for the months of October, November and December 2021. The latest market research data confirm: the iPhone takes first place, no other smartphone was sold at the time in question (source: Canalys).

iPhone in first place: Apple triumphs over Samsung

Specifically, Apple and thus the iPhone was able to get a 22 percent share of the cake , but detailed information on the model level is not given. A month earlier, another competitor and most important competitor, Samsung, landed in first place; they now have to be content with a 20 percent market share and second place. Canalys is on record and also makes the decisive point for Apple's growth:

"Apple is back at the top of the smartphone market after three quarters, driven by an excellent performance of the iPhone 13. Apple saw unprecedented iPhone performance in mainland China, with aggressive pricing of its flagship devices driving the price performance ratio strengthened."

Behind Apple and Samsung comes the "China faction": Xiaomi (12 percent), Oppo (9 percent) and Vivo (8 percent) . The remaining 29 percent are attributable to unspecified manufacturers. As expected, the former high-flyer Huawei has long since ceased to play a role, the US sanctions have not missed their target and have effectively taken the provider out of the game.

It doesn't matter whether it's an iPhone or an Android cell phone, WhatsApp is used a lot on both systems. It's good if you know these tips:

Effects of the current chip crisis

Interesting: Compared to last year, Apple even has to give up one percentage point in market share, but in the face of the global chip crisis and the associated problems in the supply chain, Apple is doing anything but bad. If the difficulties didn't exist, the result would be even better. The experts note:

"Apple's supply chain is beginning to recover, but the company was still forced to scale back production in the fourth quarter due to shortages of key components and was unable to manufacture enough iPhones to meet demand. Delivery times were met in priority markets, but in some markets customers had to wait to get their hands on the latest iPhones."

Overall, global smartphone production only grew by a full percent. However, "titans" like Apple are still doing well, while less strong brands would suffer much more, according to Canalys.

Remember: Apple itself will publish its business figures on Thursday, January 27th, but as always omit specific numbers. Nevertheless, we will find out how many dollars the iPhone contributed to the overall result in the end and whether Apple achieved the goals it had set for itself.

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