{Disarmed} Xiaomi spends two million yuan to register its logo in black

Xiaomi spends two million yuan to register its logo in black

Xiaomi has just registered a new logo in black that seems to be destined for a new part of the company in which they will be in charge of making design developments, according to the registry report.

A new brand in black

Lei Jun has presented the logo by giving a press conference which ended by saying the following: " A mature brand can only make small changes to its logo ". Let's remember that Xiaomi has already changed its logo recently , so now they want to be careful to keep it and unify it.

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This time the design has been made by Kenya Hara , a popular Chinese designer who has done the work for 2 million yuan, which in exchange is approximately 280,000 euros .

The company has commented that this logo is no longer static and is located at the top of the devices , as was the case until the Xiaomi Mi 5, but now it goes much further and even moves, referring to dynamism.

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At the moment it is unknown if we will see this logo integrated somewhere , beyond the company itself in certain departments.

More information | IT Home

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The news Xiaomi spends two million yuan to register its logo in black was originally published in xiaomist by Alejandro Fernández .

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