Apple vs. Samsung: Who Makes Their Customers Happier?

Apple vs. Samsung: Who Makes Their Customers Happier?

As heavyweights in the global technology market, Apple and Samsung are already old rivals. While the customer's decision is usually very clear in their respective home markets, things look different in Germany. Does Apple's iPhone make owners happier, or does Samsung's Android smartphones make them happier?

In addition to price, features and performance, buying a new smartphone is often also a question of faith - the brand loyalty desired by the manufacturers sends its regards. When it comes to modern cell phones, several manufacturers in Germany are fighting for supremacy and to satisfy their customers as much as possible so that they stay.

Apple and Samsung are almost on par when it comes to customer satisfaction

Even if younger manufacturers such as Xiaomi are now heavily involved, a lot happens between the "old hands" Apple and Samsung. But who has the edge when it comes to customer satisfaction? A very clear picture emerges when looking at the "very satisfied" customers: In the top category, Apple can convince 68 percent of iPhone owners. Samsung, on the other hand, "only" has 53 percent (source: Statista Global Consumer Survey).

With Samsung, 40 percent are "only" satisfied, with Apple 26 percent of customers. In terms of customers with a positive attitude, Apple and Samsung are almost the same with 94 percent for the manufacturer from Cupertino and 93 percent for the South Koreans:

Apple and Samsung should also be satisfied with these numbers. After all, there are hardly any customers who have serious problems with the devices and their experience of use. In terms of market share in Germany, Samsung is well ahead of Apple with 39 to 28 percent. For a quarter of Apple users, a change is an option, with Samsung it is 23 percent.

There's a lot more to Samsung than just smartphones:

Competitors and partners: Samsung's share of the iPhone

The two manufacturers are not only competing in the area of ​​smartphones. Apart from iPhones and the Galaxy series, there are also points of friction, for example from the respective smartwatches. Due to the coordinated ecosystems, it naturally makes sense for customers to choose a smartwatch based on their preferred mobile phone brand - or vice versa.

But not only does competition play a role between Apple and Samsung, the manufacturers also work together on a large scale. For example, the 120 Hz displays in the new iPhone 13 currently come from Samsung's display division.


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