{Disarmed} Xiaomi aspires to be a world leader in three years and unveils its ambitious research plan
Two and a half hours of presentations and eight new products . This is how the mega-event has been settled, the most ambitious conference that we remember since those days where Lei Jun, CEO and founder of Xiaomi, was moved by acknowledging that the company was close to disappearing . So it was, in fact, according to the official reports of the brand.
But today we do not have to look back, but forward: Xiaomi says it has a plan, and a very ambitious one, where the company's investment will be historic, in line with financial benefits that do not stop growing.
The 50 billion plan
Let's start with the figures: Xiaomi has just announced its new research and development plan for five years ahead. The idea was to invest 50,000 million yuan, almost 7,000 million euros , in the development of its new products.
In the last two years, from this dizzying figure we can already deduct 22,000 million yuan already spent by the different R&D departments. At present, more than 16,000 engineers are hired within the company . Very few companies reinvest so much - its neighbor Huawei is one of them, second in Cloud Computing in China and second in investment outside the country -.
"We still have bigger dreams," they said right after. Apparently, these 50,000 million are only part of the first plan , one that has already been modified.
The twist came when they immediately corrected the figure saying that another 50 billion yuan would be invested in R&D, making up a total of 100 billion yuan for the next 5 years . "Xiaomi firmly believes that technology is the basis and wants to live up to the expectations of all Mi Fan," he says.
Be number 1 in three years
Lei Jun also had words to talk about returns and financial successes. Apparently, the Xiaomi 11 Pro , Redmi K40 Pro (the Xiaomi Mi 11i in Spain), the Redmi K40 (known in these parts as POCO F3 or Mi 11X in India) and the Redmi Note 9 have been, at some point in their business life, leaders in the respective market segments.
After this string of successes, Lei Jun dedicated a short space to celebrate the miraculous rise in sales during the second quarter of 2021 , just when we learned that Xiaomi already sells more smartphones than Apple . The next step on this list of short-term goals is to be number 1. In three years they want to achieve it.
Meanwhile, they do not lack experience: they have known how to conquer and reign over Europe , break their own records in the IoT ecosystem , managed to sneak into the Fortune 500 list and in just five years ascended 200 positions , they have obtained the highest net benefit in mobile phones since their foundation, have met with more than 500 million active MIUI users and have positioned POCO and Redmi as leading brands - not in vain are they responsible for 80% of the profits of the mobile department. Difficult to keep up with them.
And we leave the farewell message to the end, quite in keeping with the general tone and ambitions of the brand: "in each era there is hope and expectation of an era, as well as anxiety and complications in each period. But it does not matter. in which season you live: people with dreams carry fire in their hearts. No matter how long the road ahead, no matter the wind and rain , let's be together, let's keep love and let's go to the mountains and seas together ! "
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The news Xiaomi aspires to be a world leader in three years and reveals its ambitious research plan was originally published in xiaomist by Isra Fdez .
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