Xiaomi more popular than ever: customers are scrambling for Chinese cell phones

Xiaomi more popular than ever: customers are scrambling for Chinese cell phones

More and more customers are using Xiaomi phones. This is of course also noticeable in the excellent business figures that the Chinese manufacturer has just presented. Profit and sales have risen sharply.

Xiaomi: China manufacturer increases profit by 25 percent

Xiaomi has never been better, as new figures show: In the past quarter, the manufacturer was able to increase its profit by a full 25.4 percent to around 720 million euros . Sales grew by 8.2 percent in the same period, which means 10.87 billion euros. Business outside of China accounted for more than half of sales.

In Western Europe and thus also in Germany, the proportion of higher-priced smartphones has increased. In the first three quarters of the year, sales in this area were 12 percent. In the entire past year it was 10 percent (source: Xiaomi).

How many customers rely on Xiaomi is also made clear by another key figure: the Chinese manufacturer can now refer to 500 million MIUI users . In comparison between September 2021 and the same month last year, there has been an increase of around a third, according to Xiaomi. A similar increase was also observed among users of Xiaomi's smart TVs. Three million smart TV units were delivered in the third quarter.

We last looked at the 11T Pro from Xiaomi. Details in the video :

Xiaomi: market share increased in Germany

According to Statcounter, Xiaomi has a market share of 6.4 percent in this country . A year ago it was 4.0 percent. This is also likely to be due to cooperations with German mobile phone providers, who are now increasingly offering their customers Xiaomi mobile phones. In Western Europe, Xiaomi was able to increase this share of smartphones sold from 4.6 percent in 2020 to 13 percent. With the upcoming Civi smartphones and the Xiaomi 12, the proportion could increase even further.


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