Samsung s secret plan revealed: This is how the smartphone king wants to fight back

Samsung s secret plan revealed: This is how the smartphone king wants to fight back

Samsung is under pressure: The smartphone manufacturer has been losing market share for years. In the coming year, the South Koreans want to fight back. The electronics giant wants to be particularly successful with two model series.

It couldn't have gone better for Samsung: Huawei, once its biggest competitor, has been suffering from US sanctions since 2019 and is now only a shadow of itself on the smartphone market. However, the company was unable to benefit from Huawei's decline On the contrary: Samsung's market shares have also steadily declined over the past three years. However, Samsung is aiming for a turnaround in 2022.

Samsung wants to screw smartphone market share to 21.9 percent

Samsung wants to increase its market share to 21.9 percent in the coming year , as can be heard from supplier circles (source: The Elec). That is 2.7 percent more than the South Korean company expects for the current year. In 2021, according to internal forecasts, Samsung should have a market share of 19 percent.

Although a plus of 2.7 percent may sound pretty meager at first, it should be a Herculean task for Samsung. The manufacturer is criticized from two sides . Arch-rivals Apple are celebrating successes in the upper price segment, while Chinese manufacturers such as Xiaomi dominate the entry-level and mid-range segments.

Samsung expects the Chinese manufacturers to make up 45 percent of the market among themselves in the coming year, while Apple is expected to fall from 17.2 percent to 16.7 percent.

Samsung is a real jack-of-all-trades and offers more than just smartphones:

Galaxy A20 and Galaxy A30 should be Samsung's new box office hits

With aggressive marketing and the launch of new smartphones, Samsung wants to achieve the goal it has set itself. It is said that the new Galaxy S22 series will sell a total of 33 million devices. On the other hand, the Galaxy A20 series and Galaxy A30 series are expected to be real bestsellers . Samsung expects a total of 267 million units to be sold for both device series.


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