{Disarmed} Xiaomi presents its new plan, while it already leads in 11 countries and its profits grow by 8%

Xiaomi presents its new plan, while it already leads in 11 countries and its profits grow by 8%

"Robust income" is an expression that appears a couple of times in Xiaomi's new financial report , which corresponds to the end of the third quarter. A conscious certainty: if we look at the first figures, the total profits amount to almost 11,000 million euros (78,100 million yuan), a growth of 8.2% compared to 2020.

Furthermore, if we look at the net profit compared to the same period last year: according to the company, this adjusted net profit represents an increase of 25.4% . Maximum profitability in a period of maximum expansion and investment. How did they do it? We analyze some of its keys and its new plan focused on internet services and the IoT.

500 million users (and customers)

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Let's start with a piece of information: more than 500 million active users . This is the figure that MIUI has reached as of November 22, 2021.

A gigantic base - patronage matrix, they would say in the jargon - that strengthens the company's 'Smartphone × AIoT' strategy, a strategy that we can translate as "you enter the Xiaomi universe as a customer of one of its many smartphones and you stay for its gigantic ecosystem ".

Xiaomi already sells more mobiles than Apple: this is how it has gone from being a complete stranger to number two worldwide
In xiaomist
Xiaomi already sells more mobiles than Apple: this is how it has gone from being a complete stranger to number two worldwide

A milestone that is linked to another revealing data: during this third quarter of 2021, Xiaomi reached one billion euros in revenue only in Internet services . We are talking about mobile services such as cloud storage, payments in applications, but also in any service associated with your IoT. A very notable increase, of those that invite investors to propose megalomaniac acquisitions, of 13% compared to the same period last year. It is clear that the performance of the Xiaomi ecosystem is better than ever.

X

If we put our eye on China, where the company leads in televisions - despite its third place in telephony - Xiaomi has expanded another 33%, adding 4.7 million subscribers in its pay television service . In percentages we speak of an increase of 13.5% year-on-year. No other company in the sector has grown so much. By the way, Xiaomi currently already has a platform of free AVoD (Advertising-based Video On Demand) channels, through the Amagi service .

From the first to the last, this is how the screen size has evolved in all Xiaomi
In xiaomist
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Growth that translates into profitability even when it comes to giving up space to sell advertising: during the third quarter of 2021, Xiaomi's advertising revenue generated another 4.8 billion yuan (666 million euros, we did not invent the figure). The success? Derived from "a higher percentage of premium smartphone users and stronger monetization capabilities."

Oip

It is clear that Xiaomi has managed to hit the key of "added value". The figures are replicated outside of China, with an increase of 110.0% year-on-year and 1.5 billion yuan in profits only in the mobile services section. Accounts that have led the brand to continue investing in research and development: Xiaomi has spent, during the first three quarters of 2021, about 9.3 billion yuan - almost 1.3 billion euros.

Xiaomi (and Redmi) phones for everyone

As for the "plan" in telephony, the movements follow a similar trend: Xiaomi has managed to position itself as a leader in 11 foreign markets and among the top five of 59 other regions, billing 40.9 billion yuan only during the last quarter.

Little

Number 2 in Europe - with a share of 21.5% -, as we have already reported on some occasion, only in the third quarter of 2021 and not counting the Indian market, Xiaomi has sold almost 7 million smartphones, which represents a 130% increase over last year .

The rest of the shares, according to Canalys, is 11.5% in Latin America, 16.3% in the Middle East and 7.3% in Africa. In India, its leadership has been consolidated for 16 quarters; year and a half ruling without rival. Figures of delirium about which it is easy to wonder where is the theoretical ceiling?

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The news Xiaomi presents its new plan, while it already leads in 11 countries and its profits grow by 8%, was originally published in xiaomist by Isra Fdez .

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