Telegram manages what WhatsApp fails: Now it s cashing up

Telegram is one of the most popular messengers in the world. Now the company also wants to earn money and has announced what the advertising in Messenger will look like. WhatsApp has not managed to do that until today.

Telegram soon with advertising in major channels

While Facebook is still trying to figure out how to make money with Messenger after buying WhatsApp, Telegram is now one step further. The company announced last year that it would be advertising in the foreseeable future. Now it has been revealed what the advertising will look like (source: Telegram). One thing in advance: In individual chats and small groups, no advertising will be displayed for the time being. Initially, it only affects large groups with over 1,000 members . It looks like this:

Telegram states that it has over 500 million active users who generate over 500 billion views in large groups with over 1,000 members. Advertisers can choose the language and topic in which the messages can appear with a maximum of 160 characters and also choose where they should not appear under any circumstances. This is how you should reach exactly the people you want to reach.

In order to protect the privacy of Telegram users, there is no tracking and there must not be any links in the messages . The aim is to avoid that users can be tracked externally.

Telegram is a good WhatsApp alternative. In the video we explain what Messenger can do:

Telegram advertising will be launched soon

Telegram welcomes all advertisers. They can already create an account and study the terms and conditions. The advertising is currently still in the test phase , but will soon appear more and more frequently in large group chats. So in the future you have to expect more messages in large groups that you may not be interested in.

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