Expectations from the Apple event: New MacBook Pro, what else?

Expectations from the Apple event: New MacBook Pro, what else?

And every day the marmot or Apple boss Tim Cook says hello from the stage, because there is another special event - like almost every year in autumn. A new MacBook Pro has been agreed. But is this enough? I am happy to share my personal expectations in the current edition of the weekend column.

Traditionally, autumn is always very productive for Apple and its inclined followers - there are plenty of product presentations to marvel at. In September Apple showed us the new iPhone 13, the iPad mini 6 and the "normal" iPad of the 9th generation. But neither Apple nor me are satisfied with that.

My personal expectations are clear, but in the end not set in stone either. So what do I expect on Monday, October 18th at 7 p.m.?

First with overtime, as has always been the case for the last 20 years . Since 1999 I have been following the individual Apple events in a professional context. First as an interested Apple product manager at a retailer known nationwide and later in an editorial context at xiaomist. There was and is always something to be done. But let's be honest, my person is completely irrelevant to the upcoming Apple event. What the readers of this column will be interested in: What will Apple show?

Apple event: MacBook Pro and AirPods 3 expected

For me, the new MacBook Pro 2021 is the lowest denominator when it comes to product presentations. Actually, the two models (14 and 16 inches) should have appeared in the summer, but nothing came of it. Basically, this "delay" fits from a dramaturgical point of view, because about a year ago Apple presented us with the first computers with the M1. Now, almost a year later, there is consequently the successor (M1X) to marvel at - more cores, faster and with the ability to address significantly more memory. The Apple chip is finally growing up. My assessment: The thing is 99.9 percent safe.

However, I wouldn't expect the new 14-inch MacBook Pro to completely replace the previous 13-inch model. Apple will keep the older version with the M1 chip as an entry-level solution, if only for cost reasons. Anything else would greatly surprise me.

The livestream for the Apple event is already on YouTube:

I would also expect another straggler. The 3rd generation AirPods have been predicted several times this year, most recently for September. So the headphones are long overdue, any further delay would be a disappointment. On the other hand, it is also to be overcome, because the mega-hype about the AirPods is long gone. It doesn't matter whether the new models arrive now or in 2022!

My thoughts on the weekend: The column would like to provide food for thought and reflect the "flood of news" of the week towards the end. A small selection of the previous articles in the column:

iPhone 14: That's why Apple's striving for perfection is now a problem More like Samsung, please: The country needs nicer televisions Is Apple boring - or just ingenious?

One should be allowed to dream ...

And with that, we are also leaving the field of reliable predictions, apart from the announcement of the release date of macOS Monterey. From my point of view, what comes now is more wishful thinking than a reliable prognosis.

After the launch of the new iPad mini, an updated i Pad Air with Apple's A15 and the ultra-wide angle camera with "Center Stage" is actually as safe as the proverbial amen in church. However, the date of the interview is not at all certain. The rumor mill is silent about this, but I would like to see a renovation of the Luftikus as soon as possible.

Wish - something like the video with an Apple chip:

Even with the Macs, there is still a lot of potential for surprises. For example, it would be possible to look at the new Mac Pro with Apple chip - preferably in a well-known cult form. It doesn't even have to be available yet. A "preview" is sufficient and could be better kept secret in advance. The same applies to an iMac Pro with an oversized 32-inch display - show it today, then sell it in spring 2022.

In addition, I have no great hopes for new devices. On the one hand, because this is anything but realistic, and on the other hand, I don't want to "analyze the joy of a" one more thing "beforehand. Even if it has been mainly work for me for over two decades, I am still the little Apple fan who is looking forward to the gift giving in the evening . In this sense - have fun with the keynote.


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