{Disarmed} Waze CEO confirms that the algorithm is misleading users

Waze logo

Alphabet subsidiary Google not only owns Google Maps, but also Waze. Waze is a navigation app that uses algorithms based on historical traffic patterns and crowd-sourced information from users to safely guide users on the fastest route between point "A" and point "B". According to media reports from Israel, where Waze was founded, the navigation app misdirected travelers and accidentally sent some of its 1 million Israeli users straight into a traffic jam.

Waze CEO Guy Berkowitz admitted, "We have a problem with the algorithm. The more people we serve, the more it affects them. The coronavirus has put us in a situation where we have to reinvent our algorithm. "This is due to the enormous increase in traffic on the country's roads. Changed traffic in Israel messed up Waze's algorithm, resulting in incorrect driving directions.

There was no traffic on these roads during the pandemic. Now that the Israelis are no longer staying at home, the volume of traffic is completely different, and these changes affect the algorithm that calculates the fastest route between two points.

Berkowitz said, "The history of the road - which is part of our algorithm - no longer reflects reality. Imagine a street where the route shows that there are no traffic jams and today it is full. So the coronavirus has killed our history and the algorithms need to change and put a lot more emphasis on what happens in real time - and that's not always true because the path we are showing you is not necessarily the short or the fast path , but the Waze way ".

Several Waze users have complained that they were being redirected to cities far from their path and complained that the app "just went crazy." According to a report citing Waze, road traffic in Israel was 23 percent higher in the first two weeks of October than before the pandemic. The increase in traffic is reportedly due to people's concerns about using public transport due to the virus and work on the roads.

So far, the current issues Waze is struggling with seem to only affect users in Israel.

Sources):
Haaretz

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