Almost unknown in Germany: China manufacturer is opening up the smartphone market

Almost unknown in Germany: China manufacturer is opening up the smartphone market

Huawei? Xiaomi? When you think of Chinese smartphone manufacturers, these two giants from the Far East will probably first come to mind. But a third from the People's Republic is currently really catching up - and has now even grabbed fourth place. There are very special plans for Europe.

Canalys' market researchers have published new figures on the smartphone market in the third quarter of 2021. There were no big changes at the top: Samsung, Apple and Xiaomi are on the podium and share the top 3 among themselves. A manufacturer, still largely unknown in Germany, made it to fourth place: Vivo .

Vivo now the fourth largest smartphone manufacturer in the world

Compared to the previous year, Vivo was able to increase its market share to 10 percent and is now directly behind Xiaomi, which comes to 14 percent (source: Canalys). Vivo and Oppo share fourth place with ten percent each, but the latter already includes OnePlus' sales and market shares. Oppo only recently acquired OnePlus.

Noteworthy: Both Vivo and Oppo belong to the electronics group BBK Electronics , as does Realme. If the market shares of all BBK brands were added up, the IT giant from the Chinese city of Dongguan would be a real competitor for Samsung for first place.

To be seen in the video : The first Vivo smartphone to hit the market in Germany.

Vivo wants to double its European presence in 2022

Vivo has only recently officially been represented in Europe and is celebrating its first birthday these days. In addition to Germany, Vivo also offers its smartphones in Italy, France, Poland, Spain and Great Britain. In addition, also in Austria, the Czech Republic, Romania and Serbia. The manufacturer wants to double its European presence in the coming year and also celebrate its debut in Portugal at the beginning of 2022.

The great ambitions come from Germany: the company has its European headquarters in the Rhine metropolis of Düsseldorf.


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