{Disarmed} Samsung is expected to ship 7.2 million foldable smartphones this year

Samsung Galaxy Z Fold 3 and Galaxy Z Flip 3

Samsung is reportedly expected to ship 7.2 million foldable smartphones this year. The company has significantly higher than expected demand for its two new foldable phones, the Samsung Galaxy Z Fold 3 and Galaxy Z Flip 3.

Samsung expects more than 7 million deliveries of its foldable smartphones in 2021. This means a significant increase in shipments compared to last year, in which the company only shipped 2.5 million devices.

Pre-orders for the Samsung Galaxy Z Fold 3 and Galaxy Z Flip 3 were 920,000 in South Korea, which was even higher than those for the flagship Galaxy S21 and Galaxy Note 20. Samsung is spending an exorbitant amount there on marketing and advertising the new smartphones.

Samsung is spending $ 2 billion to market the new devices. That equates to more than half of the company's operating income for the company's wireless division. It remains to be seen how the massive marketing strategy will play out.

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TheElec

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