{Disarmed} Rozy is the Korean influencer of the moment with hundreds of brands sponsoring her, even if it is a virtual profile made by CGI

Rozy is the Korean influencer of the moment with hundreds of brands sponsoring her, even if it is a virtual profile made by CGI

Virtual influencers are increasingly gaining ground on social platforms. Something that we saw explode in 2018 in the last three years has not stopped growing. Generated by CGI, these influencers neither age nor get into controversy. The latest proof of success is Rozy, a Korean influencer with hundreds of sponsorships and close to earning over a million dollars this year.

Rozy is the brainchild of marketing company Sidus Studio X. In recent statements from its CEO , Rozy currently has multi-company advertising contracts and a significant amount of endorsements, more than 100 backers by now . Likewise, he indicated that the influencer will be able to earn more than one billion KRW by the end of this year , close to a million euros to change.

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What makes Rozy spacey? Nothing really, it's just what makes it special. They stated that they did not use a real person to model their appearance and that they did not take Western beauty as the standard either . Rozy is promoted as a young woman from South Korea with facial features and customs typical of these young women.

Neither scandals nor aging

They are the two great advantages of Rozy and many other virtual influencers. As they are simply products of a company, they do not have real life, therefore they are not exposed to problems or the passage of time . Rozy, for example, is 22 years old and will stay that way forever.

The other aspect is that of public scandals. By not having a life outside the computer, the virtual influencer does not get in trouble or is exposed to them. It is simply an avatar that appears only in scenes specifically planned and generated by the company behind it. This makes brands more trusting of these influencers, with the peace of mind that their reputation will not be tarnished in the future.

Rozy's future is to enter movies , television series and public programs as indicated. He currently has more than 70 thousand followers on Instagram and if you look at his recent publications he advertises the most varied products, such as makeup or the Samsung Galaxy Z Fold 3 .

Generated by CGI and with hundreds of thousands of followers: this is what "fake" influencers are who make money from advertising In xiaomist.com Generated by CGI and with hundreds of thousands of followers: this is what "fake" influencers are who make money from advertising

Other CGI influencers and virtual characters that have triumphed in recent years are, for example, the virtual singer of the K-Pop group 'aespa " or the virtual model Shudu (not without a lack of controversy involved ). The realism of Ayayi or the millions that the famous Lil Miquela is already making.

Via | Business Insider

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The news Rozy is the Korean influencer of the moment with hundreds of brands sponsoring her, although it is a virtual profile made by CGI, it was originally published in xiaomist.com by Cristian Rus .

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Comments

  1. Digital World Giant11/8/21, 4:00 AM

    Digital World Giant is one of the most effective ways to market your brands because it helps brands gain credibility, authority and attention. Influencer marketing has become the next innovative way to market your brand to people who could convert into potential customers or clients.

    ReplyDelete

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