{Disarmed} LaLiga enters the world of NFTs: the first major football competition to offer virtual trading cards of all its players

LaLiga enters the world of NFTs: the first major football competition to offer virtual trading cards of all its players

The Spanish soccer league becomes the first of the major European competitions to bet on the NFTs. Through an agreement with Sorare , the cryptocurrency virtual football trading platform financed by footballers Gerard Piqué and Antoine Griezmann, LaLiga will launch its own collection of virtual trading cards linked to non-fungible tokens (NFTs) of all its players .

The movement represents a new source of income for Spanish competition and embraces a model that competitions such as the NBA have already been testing for a few years. Starting this season, fans will be able to exchange the digital cards of all LaLiga players.

What are NFTs, the digital assets that are transforming the collection of art and digital goods In xiaomist.com What are NFTs, the digital assets that are transforming the collection of art and digital goods

The NFTs have a powerful ally in the world of football

The Sorare company already has alliances with 175 football clubs , including some from the Spanish league such as FC Barcelona, ​​Valencia CF, Atlético de Madrid and Real Madrid. Also other top-level European clubs such as Liverpool FC, FC Bayern Munich, Boca Juniors, Juventus or Paris Saint-Germain.

Now, that alliance extends to the competition itself, with La Liga being the first to join but where the company's plans are to ally with each of the 20 main soccer leagues before the end of 2022 . In Spain, the agreement covers both the first division (LaLiga Santander) and the second division (LaLiga Smartbank).

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"This agreement with Sorare, one of the most interesting NFT projects, allows us to reach new audiences around the world and offers already fans new ways of relating to the players and the clubs they follow", explained Javier Tebas, president of LaLiga.

"It is an unequivocal sign that the industry sees Sorare's unique abilities to connect fans to sports through NFTs as a crucial part of its future," explains Nicolas Julia, CEO of Sorare.

The league

These Sorare cards are basically trading cards with an associated NFT. A virtual chrome with a unique and publicly verifiable associated blockchain . Equivalent to other markets with NFTs, La Liga wants fans to trade with these virtual trading cards.

Not only taking advantage of the media pull of footballers, but also taking advantage of the pull that the NFTs currently have on their platform, with more than 150 million dollars in sales this year, as described by Sorare. A pull coming mainly from the United States and Asia and seeking to replicate in Europe.

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To generate media attention on the agreement, the footballer Gerard Piqué and Sorare shareholder, has taken the opportunity to unveil a limited card with him, along with an offer to see El Clásico.

More information | Sorare

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The news LaLiga enters the world of the NFTs: the first major soccer competition to offer virtual cards of all its players was originally published in xiaomist.com by Enrique Pérez .

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