{Disarmed} The Apple Car in the face of a fuzzy future: changes in leadership and focus make it impossible to see what Cupertino has in store for us

The Apple Car in the face of a fuzzy future: changes in leadership and focus make it impossible to see what Cupertino has in store for us

For many, the rumored Apple Car is Apple's next big disruption after the iPod, iPhone and iPad. However, the famous Project Titan that is dedicated to that goal is going through difficult times.

It does so especially because of the changes in leadership , but also because of the very strategy of a project that seemed to aim at the development of software for autonomous cars and that according to the latest data will go further. Now rumors suggest that Apple will not partner with manufacturers to build that car: they will make them themselves.

Now the idea is to make cars like someone who makes iPhone

Troubled week for Project Titan: Dough Field , a former Tesla executive who had led this ambitious Apple initiative, left the company and signed for Ford . He was the second great manager to leave the project: before him Steve Zadesky, who had been an engineer at Ford, had done it.

{"videoId":"x83zdcf","autoplay":false,"title":"APPLE CAR: TODO LO QUE SABEMOS"}

In Cupertino they reacted quickly, and they did so with a change of approach : the two top managers of Project Titan had been executives of automobile companies, but now Apple has decided to bet on someone from the house to take the reins of this initiative.

This is the story of General Magic, the amazing and unknown company that tried to create an iPhone in the 90s In xiaomist.com This is the story of General Magic, the amazing and unknown company that tried to create an iPhone in the 90s

It is about Kevin Lynch, a very veteran Apple executive - who was one of the legendary members of General Magic - who is in fact ultimately responsible for the development of the Apple Watch.

Now Lynch will also assume the leadership of Project Titan, something that a priori makes us wonder if he can handle everything and if this is nothing more than an interim position while Apple looks for a replacement who can dedicate full time to Apple Car.

The story does not end there: it was assumed that with Project Titan Apple was going to only take care of the software for those hypothetical autonomous cars, and that it would ally itself with a manufacturer - they spoke of several options, for example Volkswagen , Kia, and also a consortium with LG and Magna - but the latest data points to a total change in strategy.

In fact, according to the latest data , it will be Apple that develops that car from start to finish. Here the system will be analogous to that of the iPhone : suppliers of components for that car will be sought, and from there the entire production and development cycle will be assembled that includes both the "hardware" (the car itself) and the software that theoretically it will make it an autonomous vehicle.

That is certainly a challenge for a project that could take a long time to deliver visible results. There are those who talk that the Apple Car could appear between 2024 and 2027, but the truth is that it seems impossible to foresee what will happen to a project that is certainly titanic .

Via | Bloomberg

-
The news The Apple Car in the face of a fuzzy future: changes in leadership and focus make it impossible to see what Cupertino is preparing for us was originally published in xiaomist.com by Javier Pastor .

Web Bug from http://feeds.feedburner.com/~r/xiaomist2/~4/4oD3BUa4FUI

Comments

Popular posts from this blog

What is VoLTE and how can you activate it on your Xiaomi

So you can check the battery status of your Xiaomi smartphone and how many cycles you have performed

How to exit the FASTBOOT mode of your Xiaomi if you have entered accidentally

Does your Xiaomi charge slowly or intermittently? So you can fix it

Problems with Android Auto and your Xiaomi? So you can fix it

If your Xiaomi disconnects only from the WiFi it may be because of that MIUI setting

How to change the font in MIUI and thus further customize your Xiaomi: so you can change the type, color and size of the letters of MIUI

What is the Safe Mode of your Xiaomi, what is it for and how can you activate it

Improve and amplify the volume of your Xiaomi and / or headphones with these simple adjustments

How to activate the second space if your Xiaomi does not have this option