The short film Vecinooo , promoted by Xiaomi Spain and also recorded entirely with one of its smartphones, has been awarded a Bronze Sun at the El Sol Festival , the prestigious Ibero-American Advertising and Communication contest.
Vecinooo, recorded and starring the director and actor Paco León , was produced during confinement, inspired by the stories and experiences of hundreds of people who shared their personal experiences through Xiaomi's 'Mi Story Mi 10' initiative.
Not surprisingly, the emotional and funny short was recorded, edited and edited by the director exclusively using the Mi 10 Pro device and its advanced 8K resolution video recording functionality.
With this award, the main creatives and most important marketing directors in Latin America have recognized the production of this unique story about confinement, which was disseminated through Xiaomi social networks, reflected the situation that the Spanish lived during the first months from the pandemic and channeled all the creativity that the lockdown unleashed.
In the words of Borja Gómez-Carrillo , Xiaomi Country Manager in Spain: «For us it is a great honor to have received this award. During the fifty days of quarantine, all Spaniards and the rest of the world went through very complicated moments, and being able to make this short film in which people were able to share their emotions has been very important to us.
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The Xiaomi entry is awarded at El Festival El Sol for its short "Vecinooo" recorded with the Xiaomi Mi 10 Pro, it was first published on xiaomist: Xiaomi news and news website .