Birds chirp that Apple wants to create its own search engine. Cooperation with Google has become a ball and chain

There are further indications that Apple is preparing a service to compete with Google Search and Bing. This time as if official, because it was found in the company's technical support department.

As of today, Apple does not have its own web search service. It relies on partners such as Google Search and Microsoft Bing. The former is set as the default in the Apple Safari browser on all platforms it supports, for which Google pays Apple billions of dollars. Bing used to supplement the knowledge of Siri and Spotlight mechanisms, although it is not clear whether Apple still uses it - data sources are no longer marked in them.

The alliance with Google is quite inconvenient for Apple, not only due to the fact that Google and Apple compete in many different markets. Google has built its business model on profiled advertising - something that Apple tries to avoid in order to protect the privacy of its customers.

In addition, the UK antitrust authority began to investigate the alliance, fearing that Google Search, set as the default on the extremely popular and Hardware, prevents real competition from other search providers. Apple has recently been the subject of numerous antitrust proceedings on many hands - another such trouble for the company is not needed.

Apple, unfortunately, does not have its own search engine. Yet.

However, a few details indicate that this may soon change.

We have known for some time that Apple is looking for engineers to work on search engine mechanisms. He is looking for specialists in artificial intelligence, machine learning and neural networks - but this does not necessarily mean building a competitor for Bing or DuckDuckGo. This suggests something else.

Apple recently updated Applebot's documentation , as noted by Coywolf , who is responsible for Siri and Spotlight search suggestions. The mentioned update is basically an SEO guide for website builders (SEO means optimizing a website for the search engine so that it is properly described). Apple advises how to detect traffic coming from Applebot, how it differs from a mobile page from a desktop page, about the rules for the robots.txt file, that Applebot not only catalogs but also processes websites, and how to influence the website's position in search results.

This is not definitive evidence of building a Google Search equivalent - Apple may have some other invention in the plans. However, this does not change the fact that the lack of such an elementary service is becoming a growing problem for Apple - not only due to the troublesome contract with Google, but also the inability to control what the user does in the Google Search Engine. And whether by any chance she uses services and applications from outside the App Store providing Apple with a sea of cash.

Don't miss out on new texts. Follow Spider's Web on Google News .

Birds chirp that Apple wants to create its own search engine. Cooperation with Google has become a ball and chain

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