A 145% growth in its market share: this has been the evolution of Xiaomi in Europe

After learning the latest reports from Gartner that shows how Xiaomi has been the only manufacturer capable of increasing its market share despite the current health crisis, it is now Counterpoint who has published its report revealing the surprising growth of Xiaomi in Europe .

If Xiaomi has already positioned itself as the mobile phone manufacturer that sells the most in Spain, the data does not change as much in the rest of Europe. And, according to this new study, its growth in this continent has increased by 145% year after year .

As we can see in the following graph, Xiaomi managed to achieve a market share of 4% in Europe throughout the first quarter of 2019. Twelve months later, its market share has become 11% , an abysmal growth that represents the 145% that we were commenting on.

A 145% growth in its market share: this has been the evolution of Xiaomi in Europe

Market share of mobile telephony in Europe (Q1 2019 vs Q1 2020).

Except for Huawei, Chinese brands manage to increase their presence in Europe

Of rest, these new data provided by Counterpoint show us that Oppo is increasingly present in the market . Another of the main Chinese brands that manages to increase its market share year after year by 2%.

A 145% growth in its market share: this has been the evolution of Xiaomi in Europe

Meanwhile, Samsung and Huawei see how their sales are deflating in Europe with the arrival of new brands from China. For its part, Apple manages to maintain, increasing its market share to 22%.

Source | Counterpoint

The entry A growth of 145% in its market share: this has been the evolution of Xiaomi in Europe was first published in XIAOMIADICTOS: Xiaomi news and news website .

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