Messenger and WhatsApp are undergoing a siege, but Facebook is not enjoying these rapid increases

One of the side effects of a coronavirus pandemic is an increase in network traffic. Facebook reported how much the number of messages sent via Messenger and WhatsApp increased.

A few days ago, providers of streaming and video platforms responded to the European Union's appeal. Initially , video quality was reduced in Europe , but it soon became apparent that this was not enough and similar steps were taken globally. Sony is also adapting to the realities of a pandemic. Thus , the download speed of games on PlayStation Network is reduced .

Facebook explains in which areas there has been a sharp increase in traffic.

Representatives of the world's largest social networking site report that a significant proportion of traffic growth relates to messaging services. In the countries most affected by the coronavirus epidemic, the number of messages sent increased by 50% within a month. The number of voice and video calls made by Messenger and WhatsApp also doubled in these areas.

The company considers increases in the country most affected by the virus, namely Italy. Users spent 70 percent more time in Facebook applications since the crisis broke out. Instagram views and live Facebook coverage have doubled during the week.

We also noticed an increase in messages by more than 50 percent, and the time of group calls (connections with three or more users) by more than 1000 percent. over the past month - informs Facebook.

The growth graph for group connections is as follows:

Facebook admits openly: these types of increases are not good news for the site.

It may seem that the increase in traffic that is recorded by electronic media around the world is a dream situation. Facebook says otherwise.

We do not earn on many services in which we observe an increase in engagement and we observe a weakening of our advertising activities in countries that are taking aggressive actions to limit the spread of COVID-19 - we read in the message.

The company also admits that its services are, as a rule, prepared for traffic increases, which are noted, e.g. during the Olympics or New Year's Eve. However, the current pandemic situation is unique. The website explains that traffic is record-breaking and new records are recorded almost every day.

Maintaining stability during these jumps is more difficult than usual, because most of our employees work at home - we read.

What is Facebook doing to deal with soaring traffic?

We closely monitor usage patterns, increasing our systems performance and capacity as required. To mitigate the potential network congestion in some regions, we're temporarily reducing the quality of videos on Facebook and Instagram. In addition, we conduct tests and carry out further preparations so that we can quickly respond to any problems that may arise in connection with our services - the company informs.



Messenger and WhatsApp are undergoing a siege, but Facebook is not happy with these soaring increases

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