Apple allowed ads in notifications. It can be turned off, but the disgust remains

Apple has opened the door and now allows ads in notifications. It is true that he restricted their display with the consent of the user, but it does not change the fact that we are dealing with a change for the worse.

Apple has updated its guidelines for the App Store . The case would probably have gone unnoticed, if not for point 4.5.4 of this document, in which we can read that Apple now allows the use of push notifications for advertising purposes, which has been banned until now.

Let's quote the entire paragraph:

4.5.4 Push notifications cannot be required for the application to work and should not be used to send personal or confidential information. Push notifications should not be used for promotions or direct marketing purposes, unless customers have explicitly decided to receive them via the permission displayed in the application interface, and you provide a method of unsubscribing from receiving such messages in the application. Abuse may result in revocation of your rights.

As we can see, as a rule, "push notifications should not be used for promotion or direct marketing", but Apple generously allows the user to decide on this matter. In the libertarian world of nonsense, this choice could be appreciated. In practice, this small change is not so much a gate for software developers as a breach in the wall, which the latter will expand with a bulldozer.

Apple knocks on ads in notifications. This is a mistake.

The problem can be considered on several levels. First, ads at the level of system elements, and above all those in notifications, are among the most invasive. Apart from telephone marketing, there is probably no other mechanism that would be more irritating than ads in the form of system notifications.

Even worse, users usually agree without thinking about everything that a software developer or developer proposes. Don't you believe Look at notification spam from thousands of applications on your friends' smartphones.

Sure, the user is guilty of himself. He doesn't read the content he agrees to, and often doesn't even understand what the application is writing to him about. And at least that's why the ban on placing ads in app notifications made sense.

Secondly, the case of the telephone marketing mentioned above comes to mind. On average, several times a week companies call me to convince me that I have won something. I have not agreed to this type of marketing for many years (over 10). When shopping or signing contracts I do not check the appropriate boxes with the consent for marketing. Still, I get calls, and usually (un) nice ~~consultant~~ the nagger usually lies in my ear that my number has been drawn at random.

Of course, the secret of the polyszynela is that murky hotlines, inviting to promotional meetings with attractive gifts, use databases that have acquired in a way that is not completely legal. It doesn't change the fact that somewhere in the past I could have made a mistake and agreed to telephone marketing. When the carousel starts, the user is displaced.

The above analogy is quite thick, but it shows quite well, which can mean a small wicket expressed in an innocent statement: "unless the customers have clearly decided to receive them."

Apple also exaggerates with its own ads.

Interstitial ads (such as Apple Music) have long ceased to be enjoyable. And although I, like my editorial colleague Piotr Grabiec , do not see them too often, it results from the fact that I pay for Apple services (with iCloud Drive at the forefront) or do not use applications in which they are displayed (e.g. I'm using Spotify instead of the Music app). However, I understand the irritated colleagues who are disturbed by these ads. They have the right to expect more from Apple.

Why should we expect more from a Cupertino producer? Perhaps it is naive, but mainly because it produces such expensive equipment that the mere purchase of it should protect against advertising at the operating system level (I laughed at my naivety myself, reading the previous sentence again).

There are things that are difficult to defend, even if you are a devoted fan of a given brand. "System" ads certainly fall into this category.

Apple allowed ads in notifications. It can be turned off, but the disgust remains

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