The army, police and CIA invite you to friends. Are you in a relationship?

The American CIA boasts of the cameo in Game of Thrones. The Police Headquarters have so many pictures of sweet animals on Instagram that it could be confused with the veterinary services. There is a serious game here at a very high rate. Your sympathy.

It shows how to train adorable puppies, gives advice on how to be more creative, and her former boss has a cameo in a new episode of the Game of Thrones. What is this silvery unicorn driven by kale, will you think? It's not a unicorn, it's the CIA.

Even the interviewer has to do less secret every now and then, because he needs a good PR for the average citizen. Twitter and Instagram are just one of its sources for building a good service opinion.

PR is important, even if you do not want someone to know exactly what you do.

The change in the way the CIA communicated in social media was noticed in an interview with Motheboard Edward Snowden . He believes that the change aims to improve the image, which, among other things, he himself destroyed, revealing the abuses that the government agency regularly committed. PR is not about selling information about an institution, company or person. It is controlling the narrative about it and awakening the emotions it desires, slow and meticulously creating a specific image. And this one is not the best.

https://twitter.com/CIA/status/1120123885771476992

Public opinion demands information on what government agencies actually do. People began to be more suspicious of them. The word of honor is less and less convincing. After Snowden's publication of information regarding its least controversial activity, the NSA had serious recruitment problems. In the eyes of its potential employees, the agency turned into an enemy.

Information? What information? Emotions, fool!

Caring for PR is not a bad thing. Every company, every agency and even private individuals do it. However, it's worth remembering that all these fun Twitter profiles and cute photos on Instagram are a carefully selected slice of reality. Government agencies always carefully choose the information they want to tell us, but now they are starting to use new tools that provide social media. They start to play the illusion of sharing information on an even larger scale. Placing photos of dogs, tipping off their secrets and references to our shared favorite movies has one thing in mind - to make friends with them.

It's so simple that it's so banal - we're fond of those we like, we trust them. Our emotional attitude to someone or something can overwrite a balanced intellectual judgment of his actions. The brain may try to explain that really our favorite has behaved like a finite motherfucker, but the heart will be very scrupulous looking for a justification for him. Maybe it was due, maybe it was a coincidence, maybe we do not know the whole story, maybe the soup was too salty. We defend what is dear to us, also because, as much as we do not like to be mistaken, we love to have a good opinion about ourselves. We like only good ones and we would not support a bunch of assholes .

This is what the game is about. Our first emotional response is to work for the benefit of the agency, army and police. Edward Snowden accuses the agencies that instead of changing the way they act, they change the way they communicate with citizens. That if another Snowden ever appears, the public reaction was different. To be tamed with cute puppies and friendly mascots, they put on pink glasses and began to downplay the risks of not having adequate supervision over how the CIA works. And it is not necessarily about puppies' training.

Social media is a new invention. The army has long benefited from the benefits of games and films. And they with his money.

The army needs the support of citizens. It translates into its real operation. On the number of volunteers, political support for their actions, position during budget negotiations. The US military is spending a lot of money on promotions, fighting for the hearts and minds of not only Americans, but also people around the world. After all, the narrative of a good American army that releases and helps build must be rebuilt constantly. We all know her. Not only from the media, maybe even not primarily. We know her mainly from numerous games and films.

After the Second World War, the US Department of Defense began to spend heavy money on technology development including military simulation. Everyone was involved in the construction of a stronger army - scientists, commercial companies and the entertainment industry. In the 1980s, the Agency for Advanced Research Projects in the Area of ​​Defense (DARPA) began to develop the SIMulator NETworking project for SIMNET friends. The idea was to create better and cheaper simulators. Until now, such equipment was so expensive that it could cost more than a real plane. Even those with a huge army budget could not afford such games. SIMNET was supposed to change that.

The new system consisted of machines being at the same time mock-ups of real vehicles. Thanks to the fact that they cooperated in one network, hundreds of simulators could be connected. This opened up completely new possibilities for testing war scenarios. This option was used during the first Gulf War. This early version of the multiplayer mode has been a huge success. SIMNET gave results and was irreplaceable.

By the time.

DOOM changed everything.

Groundbreaking in every detail DOOM changed the rules of the game not only in the entertainment industry, but also for the army. The military immediately saw great potential in it and in 1995, Doom II was turned into a training tool for the Marines unit. He was supposed to teach soldiers how to work in a group and make quick decisions. In practice, he did not fulfill his hopes. Although the Marine Doom mod has never been officially used as a training tool, it has enjoyed great popularity among soldiers. Instead of being in exercise, in their free time they went to the computer rooms in units, to devote themselves to exercises on their own.

At the end of the Cold War, however, almost unlimited funds were spent on the army. It was necessary to tighten the belt. Wojskowi saw how contemporary games deal with mapping the world and maintaining realism and knew that they needed it. The army had to stop creating solutions like SIMNET and start to rely more heavily on existing commercial productions such as Marine Doom. Cooperation began to tighten. The military needed accurate terrain mapping, realistic scenarios, attention to detail, and the entertainment industry wanted insight into the equipment and unique military knowledge. Strengthening ties have left something that Bruce Sterling later described as a "military-entertainment complex" a team of interdependencies linking the army and the entertainment industry in the United States.

From the army to the game. From the game to the army.

Many game developers dream of almost perfect realism and are able to pay for it. The same market mechanisms operate here as in the case of racing games or FIFA. Players want to race models of existing cars and control the legs of real players' models, and in the case of shooters use the mapping of real weapons. Creators pay weapons producers for a license that allows the use of their product models in games. Part of what you pay for the game goes to the account of the manufacturers of rifles, shotguns, pistols.

This relationship does not work only in one way. The army continues to use various commercial solutions. Back in 2014, US and British troops used Xbox controllers to navigate drone during combat. But a weapon can have many faces. Dave Anthony worked on the Call of Duty series. The games presented the realities of the war so well that shortly after exiting one of the Anthony series, he got a phone call from Washington. He was invited to the Atlantic Council, an organization dealing, inter alia, with issues related to international security. Advises on the future of military conflicts.

America's Army of the East.

The two most vivid fruits of this collaboration are America's Army and Full Spectrum Warrior. While most war games are made with the cooperation of veterans, these two were created as close to the army as possible. Both are dripping with propaganda. The army, which it wants to show itself, teaches this face. It is polite, honorable and exciting. Poland also had to have America's Army . But on the other side of the world they also have an army and entertainment industry. Hezbollah was inspired by Special Force, and the Syrian army created Under Ash. Here the player does not play in soldiers, but in terrorists. The ideological contrast between these titles and their American counterpart shows how much the official policy affects the shape of entertainment productions.

Only games developers do not cooperate with the army. The greatest film hits are created in cooperation with the army.

If you see suspiciously many picturesque shots of brave American boys, you can sniff with suspicion behind military sponsorship with a clear conscience. Between 1911 and 2017, over 800 films and 1,100 serials were somehow supported by the Ministry of Defense. One of the films that recently received a powerful subsidy from the American army was Captain Marvel. Everyone who watched Marvel's superproduction should not be surprised that the United States air force was involved in its production. Captain Marvel is like a very long and, according to many people, very good advertisement of American aviation. Advertising that was very much needed to him in the face of scandals related to sexual harassment and the problem of recruiting new recruits.

If the American army decides to throw in gold coins from its vast purse, he wants to get a good advertisement and has his own requirements. Not everyone agrees. One of the most famous films that did not receive military support was Independence Day. Representatives of the army demanded that the original script delete the information about Zone 51, which was not under any circumstances agreed to by film director Roland Emmerich and his screenwriter and producer Dean Devlin. The zone was too important for the plot, so that it could move it out of the plot with a few moves.

It was not until 2013 that the CIA decided to officially admit that the zone exists. In 1996, when the film premiered, everybody claimed that there was no secret base in the southern part of Nevada. The zone in the film has been left, but military support has gone. In the interview, the director recalled that they lost the opportunity to use military equipment, costumes and equipment that would help in the construction of the appropriate set design.



The army, police and CIA invite you to friends. Are you in a relationship?

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