I am here to be a czepialski - confession of the reviewer

The editorial colleague Dawid Kosiński told me today that I have a bad requirement when it comes to electronic equipment. But is not this the role of the reviewer?

After the last text describing the first moments with a very expensive laptop , I received a lot of messages that I could summarize this way: "you cling to".

And I have no counter argument. Yes, I'm picking on you. Yes, I have high requirements for the equipment that goes to me for testing. Yes, it happens (and quite often) to refuse to test the device if it does not meet these requirements, and its description is a waste of time for me and the reader.

I do not do it, however, because of malice or innate tendency to cling. I do it because this is the work of the equipment reviewer.

Lenovo Thinkpad X1 Extreme

The reviewer has something that the consumer does not have - a comparison.

Every year, dozens of phones, computers, gadgets of all sorts are scrolling through my hands. I have the privilege that I can commune with the latest devices on a daily basis and spend more time with them than the average consumer, who can at most play with a laptop at the exhibition in the store or ask a friend to lend him his phone for a moment.

In other words: I have a comparison. When assessing a given equipment, I realize that it does not exist in a vacuum, so apart from the evaluation of the equipment itself, I also check how it falls in comparison with other devices in its category.

This in turn allows me to coolly assess whether, for example, a laptop that is worshiped by all is actually as good as some consumers write, which is necessarily influenced by the so-called. decision support effect (read: they spent a lot of money, so they defend the rightness of their choice). Thanks to the comparison I can quickly assess, for example, whether the keyboard in the X laptop is actually good, or maybe only the average laptop Y. Does the Z smartphone really take good photos, or maybe for the same money you can buy a better mobile camera.

Indeed, this approach means that I do not approach the tested equipment like an average consumer who may either be unaware of the product's defects or simply not to care. I do not think, however, that the "sick" is to constantly compare the equipment with each other, to more or less clearly distinguish a good purchase from the bad one.

Galaxy S10 Plus or iPhone XS Max

Electronics is too much.

We live in an era where a company producing electronic equipment can set up anyone with minimal capital (although looking at most of today's startups, even this is not needed). The market is flooding ton of electro-waste. Each large manufacturer has in its portfolio at least a dozen different devices. Small producers grow like mushrooms, wanting to conquer the world, usually using cheap devices made on the basis of a scheme purchased in a Chinese factory.

The choice is supposed to be good for the consumer, but the excess of the possibilities paralyzes. Not to mention that the equipment in the given categories differ from each other in such a small way that it is difficult to pinpoint their strengths and weaknesses in comparison to the competition.

So it is even more important that the equipment reviewers cling to each other. They ruthlessly pointed out mistakes to producers, scored product defects, emphasized their strong characteristics against the competition, while indicating who could be the most satisfied with the product.

Surface Pro 6

When I read comments (for example) that "it's enough to reinstall Windows to get rid of the garbage installed by the manufacturer", I get hit.

The very suggestion of reinstalling the software (especially on a computer that costs a lot of money) is absurd. The role of the reviewer is to use the device in the condition in which it will reach the consumer.

And the consumer should under no circumstances be forced to thoroughly modify the purchased product just after its launch just because the producer earns some symbolic amount for sharing unnecessary trash on his device. Unfortunately, this has become an infamous norm among Microsoft's partners, and the more outrageous suggestion is that the consumer should deal with it himself - because it is a "norm" that the consumer should never accept and is forced to do.

Such "clutter", for some people incomprehensible, allows others to make the right choice and spend money in the best possible way. And if the "sick" we call the requirement that the equipment costing a lot of money work exemplary (or at least as good as other equipment in its class), then please, let's be sick as long as possible.

"It works sensational"

I often read comments on reviews in which readers disagree with the reviewer's judgment, citing the immortal "works with me".

The purchaser of a given product under the influence of cognitive error will always think that since "it's the best laptop I've ever used in my life", the reviewer is not right and misinformation, probably on the order of a competitive brand.

The problem is that for the average consumer "the best laptop that he used in his life", sometimes the second or third computer bought over many years, and the new smartphone is sometimes the first phone from the higher price range, which changes from "zetafonu" bought from the operator.

For the reviewer, it's just another computer, another phone. There are no emotions associated with the purchase and attempts to prove to yourself that this was the only right choice. Therefore, the reviewer draws attention to problems that the average buyer will not even come to mind.

On the one hand, you can think: "well, but if the consumer does not see these problems, are they really so serious?" Maybe they are not, but on the other hand, if you can have a device that does not show similar problems, why decide on defective equipment?

The reviewer's role is to look at the hands of the producers. I constantly say "check".

In an era of over-marketing on the quality of products, consumers do not have an easy life. They are constantly driven by the advertising promises of large corporations, which often have their promises without coverage.

The role of the reviewer is always to say "I check". If the manufacturer claims that the X equipment is capable of Y, then my task during testing is to check it out. And if - God forbid - the producer missed his promises with the truth, mercilessly point this out in the review.

And sometimes just the opposite - thanks to the aforementioned comparison, explain that sometimes a product is more than the sum of digits in the specification, and theoretically inferior equipment on paper may turn out to be much better in reality.

All this to sift average products from above average and advise consumers, who is best to spend hard earned money, and which equipment is best suited in a specific case.

I am here to be a czepialski - confession of the reviewer


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