It was not a good conference for Poles. Apple s news again bypasses Poland with a wide arc

As an early adopter of all technologies, I always tried to get access to technological novelties before they became available in Poland. An account on American iTunes or Netflix subscription are just some of the curiosities that I wanted to see before others in Poland and even in Europe.

After introducing a given service in Poland, I always switched to their native version. That was the case with Netfliks, iTunes, Spotify and Xbox Live. Despite the small differences and time of improvements (such as the on-demand game on the Xbox, or the contents of the Netflix library), I could feel a citizen of the world in this respect. I could talk to colleagues from, for example, Germany or England about the given services as equal and equal. Almost everywhere. Because not in a garden with apple trees surrounded by a fence.

Although in 2011 we gained the opportunity to buy music from iTunes, and then successively Apple Music videos and subscriptions, but still logging into my old US account in iTunes shows the gap between our offers. I omit here the fact that in the American store we will buy films that we still have to find in the VOD offer with a candle. There are simply whole sections there that we do not have and never have been.

One of them is a section devoted to television series. We can buy new and old series (even such legends as Miami Vice), single episodes and we have access to a really large library of free series and episodes.

The second example is a store with audiobooks. Something, it would seem simple to implement in Polish conditions - although there are many Polish stores with sound books on the market, but the Polish client would certainly appreciate the integration with the rest of the apple ecosystem.

That's why when I heard about the new products announced today, I was not even surprised when it turned out that we would see a small fraction of them.

Apple TV + will be available in autumn on the "100 markets" . Considering that this is part of the Apple TV application, a heavily impoverished service in our market, I would not hold my breath to see programs created exclusively for the Apple platform in the Polish language version, or though available on the Polish market. Let me be wrong, but I bet Poland will not be one of the "hundred markets". The optimistic variant is access only to the original apple productions - without access to cable channels.

Apple News +, another of the novelties presented today, is access to many warehouses as part of a single payment - the equivalent (also unavailable from Poland) Texture. Here, Apple immediately says cautiously - the United States, Canada, then Australia and the United Kingdom. It is a pity that I would like to use such a service with Polish magazines.

The Apple Card is an elegant card with cashback . Immediately announced as a product intended for the US market - but this is the novelty that I will not miss too much.

A small priority for Poland is a well-thought-out strategy.

Apple is neither anti-Polish nor stupid. Apple knows exactly what he is doing - the sale of book magazines or TV programs in our country has not yet existed from the company's point of view. Our culture of content consumption differs from western countries, and the preparation of a Polish offer costs. Remember that it's not just about proverbial "subtitles in movies". It's also Polish descriptions, promotions and editorial content prepared - as they finally appeared in Polish on the App Store. This can not be an ordinary translation - in Polish iTunes among the series I would expect eg "40-year-old" and among the audio books "The Witcher".

Is there anything to worry about? No, because nature hates the vacuum and what will not fill Apple, will fill another player who knows the Polish market. Let's recall how it was with the Polish version of eBay, which was not completely in the reality of our market. When Apple introduces more of its services and products to the Polish market, I would like them not to be semi-finished products, but full equivalents of American originals adapted to our needs.



It was not a good conference for Poles. Apple's news again bypasses Poland with a wide arc

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