Huawei number 1. Nobody sold so many smartphones at the beginning of the year
Among all smartphone makers, it was Huawei that came with the biggest buy-in in 2019. According to GFK data, the Chinese had 18.8% in January. participation in the global market.
Note: GfK does not include in the US market research.
You could write that the position of Huawei is a surprise if it were not ... that it is not. For years, the Chinese manufacturer has been laboriously building its position and increasing its visibility among customers.
Let's take a look at the sales figures for 2018. Samsung reigned in them, followed by Apple, Huawei was right behind them. But it was the Chinese people who recorded the biggest progress in the last 12 months, noting 34 percent. (yes!) increase. At that time, his competitors fell respectively by 8 and 4 percent.
In Poland, the Chinese have beaten competition already last year.
In the first quarter of 2018, they took 32 percent. market , leaving behind Apple, Xiaomi and LG.
We are a poor country, and Huawei used it to its advantage. Both in the operator's offer as well as the Huaweia and Honora store equipment, these are appliances of great value for money - Dawid Kosiński wrote then .
As you can see, not only in Poland, the priced prices of new Chinese manufacturer's phones were appreciated. While Samsung and Apple have gone on to advertise smartphones as premium products and promise their customers that after purchasing life will become better, Huawei gradually built his brand from the supplier of cheap electronics to the manufacturer, whose flagship in terms of design and quality of photos do not stand out too much from the best proposals on the market.
The effect is that today everyone is amazed by the possibilities of the new P30 camera . Only that it costs up to 3 thousand. PLN , and the price of most new Samsungs is already over 4,000. This shows that the January result of Huawei does not have to be just a coincidence, but rather the beginning of grounding the position at the top. For many users the difference at the level of one thousand or two thousand zlotys and this year may turn out to be quite significant.
By the way, interesting, or the route marked out by Huawei will be able to follow Xiaomi. The business model of both manufacturers seems similar. Xiaomi has recently separated the budget Redmi as a separate brand and now goes for a more affluent client. In 2018, it was 26%. sales increase and landed in 4th place. But there are still many differences from the top.
Huawei number 1. Nobody sold so many smartphones at the beginning of the year
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