The Cambridge Analytica affair did not go unnoticed. Zuckerberg got an "offer" in billions

The Cambridge Analytica affair has been going on for nearly a year. At that time, some users were threatening that the account was closed, and certainly everyone was expecting severe consequences for Zuckerberg and the company. And maybe we have finally arrived.

The case is monitored from the outset by the Federal Trade Commission (FTC), which initiated proceedings against Facebook. Now, according to the Washington Post , there was to be a specific bill in the billions of dollars on the table.

Both sides are now to sit at the table and negotiate. They confirm that they are in talks, but they do not want to reveal any details. Zuckerberg does not have to accept the terms of agreement with the Commission. If he does not decide on the FTC's offer, the case will go to court. And there it may turn out that the amount proposed by the Federal Trade Commission was still very promising.

The highest penalty so far imposed by the FTC was $ 22.5 billion. and was imposed on Google in 2012.

The affair with Cambridge Analytica

The issue of the data leak of tens of millions of Facebook users landed on the wallpaper in March last year. It turned out that Cambridge Analytica could have access to up to 87 million profiles.

CA used knowledge about Internet users' preferences for profiling users in terms of electoral preferences, which gave the possibility of manipulation. This information was to be used, among others Donald Trump's staff during the election campaign.

After the outbreak of the scandal, the Facebook course dived down. Well-known figures of public life and some companies even began to deliberately delete their accounts. All the confusion floated on the site like a duck. In the third quarter of 2018, Facebook recorded PLN 13.7 billion in revenue . It's 33 percent. more compared to the same period last year. The profit also went up.

It seemed, however, that the platform would avoid specific financial penalties. Those imposed until now had a dimension (taking into account Facebook's profits) purely symbolic. Like the British personal data authority, which amounted to ... half a million pounds. The fine from the Federal Trade Commission may be the first blow that Facebook will really feel from the moment the outbreak explodes.



The Cambridge Analytica affair did not go unnoticed. Zuckerberg got an "offer" in billions

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