TEN MILLIONS OF PLAYERS in just 72 hours from the premiere. Yes, it s Apex Legends

We had a nose at the editorial office. Apex Legends turned out to be a huge hit. The number of players is growing exponentially and has already exceeded 10 million people.

Electronic Arts has made players a real number. At the beginning of this week, the company not only unexpectedly announced Apex Legends, a completely new battle royale game set in the Titanfall universe, but in addition it immediately made it available. Developers from Respawn Entertainment, instead of bragging about what they do, silently did their thing and surprised us.

Apex Legends went to the players in a stable version, not as an open beta or other early access .

Nowadays, video games are either announced long before the premiere, or they reach players in the unfinished version, and the creators bring changes to the living organism. This time, however, it went without a traditional promotional campaign that would warm up players' moods for many months.

The publishers managed to keep the title secret until the very end. The first rumors about the new game appeared only on the weekend two days before the debut. Such a strategy turned out to be a hit.

Apex Legends

Electronic Arts knew that players to convert the Titanfall brand into battle royale production in the free-2-play model based on micropayments, in addition to the cult titans, could be badly picked up.

The publisher decided that instead of exposing himself to criticism, he would allow himself to defend himself this time. He counted on the fact that players, instead of complaining in absentia and in the dark, would start the game themselves. All barriers have been lifted - the title is available for free, and micropayments do not affect the gameplay.

As a result, as many as 10 million people played in the Apex Legends within 72 hours of the premiere.

The number of people interested in Apex Legends is growing exponentially. When I wrote about the new game in Spider's Web for the first time, there were only a million people who downloaded over 20 GB of production within 12 hours of the premiere on PCs and consoles.

The next day, when Szymon Radzewicz published his first impressions , the number of players was estimated at 2.5 million after the first 24 hours. For the next 48 hours the interest in the title has increased fourfold. The number of people who downloaded the new Respawn Entertainment game exceeded 10 million .

ea apex legends 10 million

After playing a few matches in Apex Legends I am not surprised at all.

The game is gaining immense popularity, both among players and among streamers. I am convinced that a great merit is the fact that the new free-2-play production from the very beginning works very well - servers are able to handle such a large number of players, and during the game there are no drops in liquidity.

In addition, I was waiting for such battle royale, and I am convinced that not only me. Fortnite is too sugary for many people, and PlayerUnknown's Battlegrounds disappoint with graphics. Apex Legends is not only visually attractive, but also polished and ... extremely dynamic.

Of course, it's possible that I'm going to get bored and in a month I will give up the new free-2-play title for Firestorm - battlefield mode in Battlefield V - but at the moment Apex Legends gives me joy. The coming weeks will show whether Electronic Arts has a real chance to threaten Fortnite.

Of course, this is a long way to go.

Fortnite scored a million players in the first 24 hours, but the battle royale was just starting out. At the end of last year, the Epic Games title had a total of 200 million active accounts, and 78 million people signed in to Fortnite each month. According to the latest data, the game also broke the record at the beginning of February. At the same time, 10 million people were logged in.

Apex Legends will have to maintain a crazy growth rate to match those results. It is also important to remember that the number of players is one, but to make the game start earning money, it must encourage the community to spend real money on virtual cosmetics. Epic Games is doing very well in this respect, and it is the success of Electronic Arts that would like to be repeated.



TEN MILLION PLAYERS in just 72 hours from the premiere. Yes, it's Apex Legends

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