Possibility to rent furniture and used furniture for sale. This is the new Ikea offer

Ikea probably wants to get a medal with ecology. In Switzerland, they will check if sharing furniture is a good idea. In turn, in the UK they are testing whether it makes sense to sell the used home furnishings - renovated by Ikea.

Last year's 75th anniversary of the Swedish furniture mogul must have been a good opportunity to analyze Ikea's strategy for the coming years. And it seems to them that pro-ecological activities need to be strengthened. At the same time entering the latest trends. This is the result of initiatives taken by the Swedes this year.

The new strategy can be seen in the announced sales models, as well as in the Ikea marketing itself. This from now on is to be associated primarily with a positive approach to the environment and climate.

Sharing furniture, or a revolution on the market.

For at least a few years, more or less academic hearings have been going on about how long capitalism and the liberal economy can withstand it. And perhaps even more important: what kind of creation will capitalism replace? Some economists believe that ownership will have to give way to sharing. The priority will not be the possession, or rather the use of a given product or service.

And while sharing is no longer so strange for us in the case of, for example , cars , in other areas of life of such a model we can not quite imagine. Confusion in our heads in this regard decided Ikea. For a Swedish tycoon, sharing furniture is a very good idea. They argue that it is profit for both the environment and the clients themselves.

First tests in Switzerland, then maybe in Poland.

Sharing of furniture is to be tested already in February. At the beginning in Switzerland. In the first place you will be able to rent desks, chairs, soon there will also be kitchen furniture.

We will work with partners so that you can actually rent furniture. When this leasing period ends, you give it back and you can lease something else. And instead of throwing away the furniture, we are renovating it a bit and we can sell it, extending the product life cycle - convinces the clients of Inter Ikea President Torbjorn Loof .

According to Puls Biznesu, sharing furniture will also go to Poland. Although today it is difficult to predict when it will happen.

It turned out that there is a demand for services based on the concept of cooperation economics or sharing, and some consumers are ready to use such solutions today - assures Katarzyna Broniarek , director of corporate communications at Polish Ikea Retail.

Ikea turns into green at full steam.

There is no doubt that the vision of the Swedish furniture power is the circular economy. And in a broader context - pro-ecological activities. Sharing furniture is just one, but not the only example. Another one can be found in Great Britain. There, first in Edinburgh, and in a moment - test sales of used furniture will start in Glasgow in June. Recycling is about both furniture and textiles.

Customers in Edinburgh for over a year can exchange Ikea furniture used for reward vouchers. Ikea recycles and sells such acquired items at marketplaces. In turn, the first tests of this form of textile recycling were conducted by the Swedish giant almost two years ago in Cardiff.

Ikea will also teach you how to renew furniture yourself.

As new, pro-ecological sales models are being tested, it is also worth to adapt the same stores to this philosophy. Ikea showed how she sees it in one of her Greenwich stores. It is 100 percent. powered by renewable energy. And there were solar panels on its roof.

Shop with an area of ​​32 thousand sq m is the first full-sized Ikea store opened in London for 14 years. It offers Learning Lab , in which you can learn, among others how to repair furniture and give them a second life. Ikea will also show there a different recipe for waste: growing your own food products.

Ikea Greenwich aims to transfer sustainability to a higher level, not only in design and architecture, but also by inspiring and enabling London residents to live a more sustainable life at home through our products, workshops and activities - says Helen Aylett, store manager at Ikea Greenwich.

"Lamp" is no longer on the garbage bin, i.e. advertising is also more eco-friendly.

Ikea does everything she can to ensure that all her activities are now associated only with ecology and climate protection. It's no different in advertising. There has even been a spot titled pt. "Lampa" from 2002, which can be an example of advertising creativity until today.

https://www.youtube.com/watch?v=jU-cori12KU

Originally, the title item goes to the trash. Later, a man appears in the frame, which convinces him that the lamp has no feelings and can always be replaced by something newer. And that's something we'll find in Ikea, you know.

https://www.youtube.com/watch?v=C-czRExdnao

Now, after 16 years, Ikea decided on the sequel "Lamps". The object, before deportation to the rubbish dump, saves the girl. He brings the lamp home, he screws in a new light bulb (from Ikea). Later, the lamp accompanies the child in many unforgettable moments. The message is obvious: do not throw it out, think about how to use it again and again.



Possibility to rent furniture and used furniture for sale. This is the new Ikea offer

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