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They make calls for technological ignorance and it s good for them. Wiko announces a new hand

From a small startup from Marseille to number 4 in Europe in just 7 years. Wiko has come a long way and announces a new hand at MWC 2019 in Barcelona.

In Poland , the Wiko brand is still a relatively unknown creation, existing in the minds of customers somewhere far behind Xiaomi, Honor, Motorola and other manufacturers of phones from the lower and middle shelves.

This does not mean, however, that it does not try to become a major player in our market, including through cooperation with Play and Orange operators, or a local smartphone service, which - like in the Apple Store - exchanges a damaged smartphone immediately to a new one, instead of forcing customer for long waiting for repair.

Wiko wants to repeat his European success in Poland.

The Wiko brand was created only 7 years ago, and last year in Europe it was number 4 in terms of the number of phones sold. This is a great achievement, given the multitude of known and unknown producers fighting for pieces of the same cake.

Wiko brilliant in one of the most important for the consumer, and thus also one of the most crowded categories of smartphones costing less than 150 euros. This segment accounts for almost 25 percent. all smartphones on the Old Continent, while the second category in which Wiko is strong - smartphones up to 100 euros - has 10 percent. market shares.

The brand strategy may seem counterintuitive to a fan of new technologies.

Most readers of Spider's Web probably expect from the phone the best value for money, the best camera, the best specification. We crave technological novelties and a multitude of goodies.

Meanwhile, Wiko focuses on a consumer who does not care about all these aspects at all. On the customer who has his nose, whether his phone has 2 or 10 GB of RAM; whether the processor is from Qualcomm or Mediateka. On "technological ignoramuses" for which all these numbers do not mean anything.

Photo: Marcin Połowianiuk

In this way, the company launches smartphones, which may not bring down the specification, but meet the requirements of the customer described above: they have a large display, very good work time on one charge and a camera good enough to be able to share the photo in social media without shame .

The design pleasing to the eye is the icing on the cake - the more important is the fact that you can conveniently call from the phone, check your email and Facebook.

Personally, I am sorry that still such a huge number of consumers do not fully understand how great potential the devices we carry in our pockets are. It is hardly surprising, however, especially the generation brought up in the times preceding the digital revolution, that for some people smartphones are still mainly ... phones. While in fact they are powerful tools for access to knowledge and entertainment, in which the functions of ringing and sending SMSs have become really secondary.

However, it is impossible to argue with the market. And the market says clearly: we want cheap, simple phones.

No wonder Wiko does not try to reinvent the open door and continues its activities, since last year not as a small startup from Marseille, but as part of the Chinese group Tinno, one of the largest producers of the so-called. b-brands in the world.

As the Tinno Group has its own R & D centers, we can expect that at the upcoming MWC fairs in Barcelona we will see completely new, Wiko smart phones from scratch. Modern but demanding less demanding consumers, not enthusiasts of new technologies.

And if the company wants to repeat its foreign success in Poland, these devices will have to be really successful. Because at this moment in the price of 500-600 PLN we can buy enough good phones such rivals as Xiaomi or Motorola , that even this "unconscious" customer can start to nose for less-equipped devices, if at the same price will be able to get something significantly better.



They make calls for technological ignorance and it's good for them. Wiko announces a new hand

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