Hand is washing the hand. Google silently declares the adblock war in Chrome

Note, a riddle: your company is also the largest emitter of ads on the web and the creator of the most popular browser. How can you use it?

A good question, which can be found in the document entitled Manifesto V3, in which the creators of Chromium - the engine used by Google Chrome - discuss potential changes that will be introduced in its latest version. One of these changes concerns the use of external extensions by the browser. Also those who are responsible for blocking ads.

Blocking ads in Google Chrome - we may have a problem with this soon.

It's about changing the WebRequest API, which until now was responsible for communicating with extensions to a new creative called declarativeNetRequest. To understand what this is all about, we need to delve into technical details. For help in this task I asked one of our web developers from the Spider's Agency , Łukasz Bieńka:

- In a nutshell: webRequest, which Chrome used so far, was not fully controlled by the browser. It worked like this: by displaying a given website, it sends so-called requests (requests) to our Chrome. Advertising requests sent via webRequest can be controlled by independent plugins, such as uBlock or uMatrix, which block their display.

By introducing a new API, Google wants to block this type of interaction. DeclarativeNetRequest, instead of extensions, will only communicate with the browser, which will make Google have full control over what and how is displayed on Google Chrome - says Bieniek

This change is introduced under the pretext of concern for user privacy. Google explains that the old API-less APIs were passing too much sensitive information about users to creators of independent extensions. This approach was simply too dangerous and Google, in the interest of our privacy, decided to block this exchange.

Nobody even stammered about the display of ads with one word. It is obvious, however, that a company that has built the largest system for displaying online ads is unlikely to block them in an environment that will soon be fully in control.

Raymond Hill, the creator of two popular ablockers - uBlock Origin and uMatrix, is of the same opinion. Hill says directly that both extensions of his authorship, after implementing the change described above, will simply cease to work. The only blocker who will not suffer because of this is Adblock Plus, which is quite an exceptional case.

The creators of this extension cooperate with advertisers (including Google) and, for a fee, offer them adding selected ads to the so-called white list that is not blocked.

Changes to Chromium can have serious consequences for Google

This is of course only my dream, but if it turns out that browsers that use Google's engine will be very restrictive when it comes to blocking ads, then knowing the perversity of Internet users, many of them will start looking for some reasonable alternative. For example, this will be a good time to apologize to Firefox ...



Hand is washing the hand. Google quietly declares war on adblocks in Chrome

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